Fascinated about the digital transformation and the new technologies, I have been working on a variety of projects including the re-design of responsive websites in the past 10 years.
Digital all-rounder including a solid understanding of content management, online marketing, search engine marketing, conversion optimisation & data analytics to ensure a clear strategy and execution of an optimised, targeted and relevant digital experiences across digital channels.
Advanced user experience including the ability to combine business objectives and user needs to high performance websites and sales channels.
Experienced in building and growing multichannel sales experiences & online services.
My strong side is curiosity and admitting the fact that I don't know everything. That's what digital marketing is all about: never-ending learning and resistance to failure. And that's why I will never cease to find something exciting to learn in the digital space.
As a hiker and fitness addict, I observe and analyse challenges like mountains I endeavour to ascend or like to defeat.
Mine, trend and report on any strategic insights and actionable recommendations based on customer data
Search strategy / recommendation founded on business goals
Focus on improving digital performance, including conversion and self serve optimization
Refine, measure and report digital sales and servicing metrics that will support decisions
Perform A/B testing of content changes across digital service channels
Run insights driven analysis and reporting with Google Analytics 360 (Google AdWords, Google Tag Manager, Optimize 360, Google Data Studio)
Implement tag solutions across digital channels
Drive business insights and recommendations based on data driven analysis/ segmentation analysis that drives business decisions
Content changes/ updates via CMS Kentico
Tools in use : Google Analytics 360, Google Tag Manager, Google Optimise 360, Google Data Studio, Hotjar, PowerBI, Encore Flashtaking, LifeRay CMS Platform, Kentico CMS Platform, Google Search Console, Adobe Photoshop, Visual Studio, Visio
Define performance and success metrics for the digital channel to measure with Marketing Team
Manage data analytics to support the delivery of A/B and MV tests that realise value for the digital marketing activities
Provide actionable insights and recommendations to improve digital channels and marketing performance through GA reporting and data studio management
Identify and implement A/B or MV testing opportunities via a release roadmap working closely with Catchi and Digital Communication Lead to ensure alignment with digital media campaigns/ flows
Optimise via A/B or MV testing the performance of key activities and user flows with specific attention to the conversion rate of the digital sign-up funnel
Identify key learnings for each A/B or MV testing and implement key learnings accordingly
Help to nurture an environment where data and insight are essential to the decision making process: from conception through implementation, onto iteration and optimisation, analytics should drive product decisions and inform prioritisation
Identify tagging strategy and work closely with Datalicious for implementation for all digital marketing campaigns and digital project
Monitor and report performance of digital activities/ projects via analytics dashboard (Google data studio or others…)
Work with Marketing Team to develop segmentations’ strategy and audiences for remarketing & content personalisation strategy
Complete design flows through to graphic design
Create key design deliverable specific to each component such as scenarios and use -cases
Create wireframes & mockups with UXPin
Rapidly test with user group and iterate the design
Create user-focused visual interface designs/ mock ups and interactive prototypes informed for each component by user research, users’ feedback and requirements with UXPin
Plan usability evaluation
Test and review components
Perform A/B testing of content changes across digital service channels
Tools used : Google Analytics 360, Google Tag Manager, Google Data Studio, Google Optimise 360, Hotjar, UXPin, Adobe Photoshop, Visual Studio, Visio
Worked with the development team, product admin and stakeholders to follow a user-centered design approach to design the new OfficeMax website.
Executed sitemaps, wireframes, prototypes and documentation that clearly articulates site/application structure and organization.
Contributed to requirements and design documents.
Ran usability tests, conduct interviews and site visits, organize surveys, and perform other usability assessments when appropriate.
Conducted user research, identify pain points, develop user profiles and create task lists.
Helped the wider team interpret and understand user feedback, and provide input for design decisions based on that feedback.
Optimised current OrderMax e-commerce website through on going A/B testing and multi-variant testing to ensure that voice of the customer insights are captured and incoporated into the design.
Developed and execute conversion optimization strategy with a goal of creating conversion rate and revenue lift through use of Optimizely, web analytics, and UX enhancement.
Developed hypotheses, testing roadmaps and reports for A/B and Multivariate tests.
Worked to improve and progress the optimization processes, tools, and strategies to increase efficiency.
Tools used : Google Analytics, Google AdWords, Google Search Console, Optimizely, Invision, Optimal Cart Sort, Optimal Tree Jack, Baynote VUE, Crazy Egg, Commerce Vision CMS Platform, Adobe Photoshop
Wrote copy content for newsletters and distributed to customers' database.
Handled the Search Engine Optimization for clients' websites (trend analysis, optimized copy and landing pages, researched and analysed competitors advertising links, directory submissions and revisions).
Set up, monitor and daily update of clients' social media
Tools used : Joomla, WordPress, Google Analytics, Google Search Console, Mailchimp