Lucie Borel
International Business Development Manager _ Cosmetics
- Event organization ad coordination: CEDIA 2010 Atlanta, Cosmoprof (2008/2013), Côté Sud (2007/2008), Natural and Organic Products in London (2013), NatExpo (Paris, 2013), Cosmeeting (Paris, 2011)
- Created: Press release, packaging, technical data sheets, catalogs (French and English)
- Video and subtitles editing
- Rédaction d'articles blogs, webzines, du contenu des sites
- Public relation management: journalists, bloggers
- HTML Newsletter, sales documents in different languages, special offers, posters and video editing (and subtitles)
- Strategic partnership creation
- Social media communication: Facebook, Twitter, Pinterest, Google+, LinkedIn, Instagram, Youtube
- Managed a website, blog and estore creation: content, SEO, URL, pictures, updates, translations, blog articles
- Cosmetic product development: range definition, pricing, positioning, performance follow upt: 1 skincare range and 6 products for Pulpe de Vie as well as the redesign of the brand
- Competition analysis: trends, price, distribution network, communication, competitive advantage
- Creation of sales literature, training book, new range introduction documents
- International clients management: follow up, reporting, marketing, communication and logistics
- Price and purchase conditions negotiation
- In charge of finding NGOs and of the communication with them (India, Vietnam, Morocco, etc.)
- Set up an online webmarketing strategy to increase the image of the brand, to increase online sales and traffic
- Team coordination: internal (R&D, designers, export, production) and external (printer, suppliers, transports, etc.)
- Managed clients accounts around the world
- Deliveries and statistics follow up
- International trade and sales
- Logistics coordination and organization
- Inventory and deliveries management (planning, customer care, pricing negotiation)
- Sales administration