Lucie Borel
International Business Development Manager _ Cosmetics
Webmarketing and Product Manager
Pulpe de Vie
Since March 2011
Full-time
Marseille
France
- Manage website, estore and blog redesign (competition analysis, technical and marketing brief creation, responsive design, French and English, content, images, etc.)
- Manage website offers and updates (SEO, content, pictures, URLs, keywords) and customer relations
- Create, send and analyze monthly HTML newsletters (B2B and B2C)
- Organize and participate in trade shows : Cosmoprof Bologna, Natural Cosmetics (London), Cosmeeting (Paris)
- Manage social media communication via Facebook, Twitter, Pinterest and Youtube
- Make and edit videos (also edit subtitles in English) for our youtube channel
- Manage partnerships with bloggers and youtubers, sampling, offers.
- Develop and manage a webmarketing strategy
- Product management: develop new products (texts, creation brief, packaging, tests), commercial material, pictures, update online data
- Manage commercial relationship with online stores carrying the brand (France, US, UK)
Detailed Description
- Competition analysis
- Analysis of the online store and website performances
- SEO
- Training
- Write blog articles (SEO)
- Creating a website in French and in English - Translations, SEO, content, images
Company Description
Pulpe de Vie is an organic and natural cosmetic distributor in France and around the world. The main competitive advantage is to offer Ecocert certified skin care free of essential oils, since they are replace by fresh organic fruit directly bought to small local Producers in South of France, enhancing quality and traceablity of the ingredients.
Company website