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Lucie Borel

International Business Development Manager _ Cosmetics

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Lucie Borel
41 years old
Marseille (13006) France
Contact me
Professional Status
Employed
Available
Experiences
  • Manage website, estore and blog redesign (competition analysis, technical and marketing brief creation, responsive design, French and English, content, images, etc.)
  • Manage website offers and updates (SEO, content, pictures, URLs, keywords) and customer relations
  • Create, send and analyze monthly HTML newsletters (B2B and B2C)
  • Organize and participate in trade shows : Cosmoprof Bologna, Natural Cosmetics (London), Cosmeeting (Paris)
  • Manage social media communication via Facebook, Twitter, Pinterest and Youtube
  • Make and edit videos (also edit subtitles in English) for our youtube channel
  • Manage partnerships with bloggers and youtubers, sampling, offers.
  • Develop and manage a webmarketing strategy
  • Product management: develop new products (texts, creation brief, packaging, tests), commercial material, pictures, update online data
  • Manage commercial relationship with online stores carrying the brand (France, US, UK)
Detailed Description
  • Competition analysis
  • Analysis of the online store and website performances
  • SEO
  • Training
  • Write blog articles (SEO)
  • Creating a website in French and in English - Translations, SEO, content, images
Company Description
Pulpe de Vie is an organic and natural cosmetic distributor in France and around the world. The main competitive advantage is to offer Ecocert certified skin care free of essential oils, since they are replace by fresh organic fruit directly bought to small local Producers in South of France, enhancing quality and traceablity of the ingredients.
Company website
www.pulpedevie.com
  • Managed orders (stock, pricing, lead time, quotes) – Generated 800K turnover since July 2009
  • Managed logistics - Cut down the shipping expenses by 8K (competition analysis of different forwarders)
  • Administrated expenses and accounting - More control over expenses and bills received, margin analysis
  • Organized and supervised a cocktail party for CEDIA 2010: 200+ invited people, coordinated 3 vendors
  • Developed newsletters, webinars, product data sheets, PR and communicated with the network, photomontage, posters, emailing, special offers and training books, created monthly sales reports.
  • Developed a social marketing strategy: Facebook, Linkedin, Blogs
  • Managed stock level and relationship with the freight forwarding company
  • Edited sales monthly reports (statitics, performances range, stock, offers, area etc.)
  • Assisted the accountant (bills, quotes, payments, etc.)
Detailed Description
  • International Trade
  • Sales
  • Logistics
  • Marketing
  • Sales
Company Description
Screen Research USA is a French company manufacturing and distributing Home Theater Screens. They are the one who developed the ClearPix screen allowing the sounds to go through the screen and keeping the great quality of the images.
Company website
www.screenresearch.com
  • Managed orders (stock, planning and deliveries) – 100K to 150K Euros per month (Four Seasons, Shangri-La)
  • Operated logistics: relationship with forwarders and clients, export documents, booking management, invoices management, charges control management
  • Managed logistics expenses – Saved 15K Euros to the company by reviewing expenses billed to a client
  • Planned product restocking according to consumption – Optimization of each shipment/planning
  • Customer care service: corresponded with salespersons, dispute form management, responsible for Asia, Canada, and Latin America (assistance in Spanish)
Detailed Description
  • International Trade
  • Logistics
  • B2B
  • Customer care service
  • Sales
Company Description
L'Occitane SA is a French company manufacturing and distributing skin care. Based in Provence this company is now 30+ year old on the market and has subsidiaries all around the world.
Company website
www.loccitane.com
  • Managed development of new products: Market studies, competition analysis, price analysis, research for packaging, names, ingredients and partnership with NGOs for fair trade raw materials (contacts with India, Japan, Vietnam and Latin America), created product information sheets
  • Managed communication actions: Responsible for PR in France and abroad (samples, documentation), organized and coordinated various fairs (Côté Sud 07, Cosmoprof 08, etc.), created partnerships
  • Managed direct marketing: Organized special events, created window arrangements for the stores in London and in France, emailing to customers and followed up the different events
  • Developed sales literature in English: Cosmetics training book for Macy’s, catalogues, cosmetic guides
Detailed Description
  • Supplier negotiations and management
  • Looking for organic and fair trade suppliers
  • Developed training books, sales documents
  • Managed promotional offers in the store
  • Guide for manufacture tours
Company Description
Terre d'Oc is a French company manufacturing and distributing organic and fair trade skin care, cosmetics, makeup, tea, biscuits and home fragrances.
Company website
www.terredoc.com
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