Lucie Borel

Experiences

Manage website, estore and blog redesign (competition analysis, technical and marketing brief creation, responsive design, French and English, content, images, etc.)
Manage website offers and updates (SEO, content, pictures, URLs, keywords) and customer relations
Create, send and analyze monthly HTML newsletters (B2B and B2C)
Organize and participate in trade shows : Cosmoprof Bologna, Natural Cosmetics (London), Cosmeeting (Paris)
Manage social media communication via Facebook, Twitter, Pinterest and Youtube
Make and edit videos (also edit subtitles in English) for our youtube channel
Manage partnerships with bloggers and youtubers, sampling, offers.
Develop and manage a webmarketing strategy
Product management: develop new products (texts, creation brief, packaging, tests), commercial material, pictures, update online data
Manage commercial relationship with online stores carrying the brand (France, US, UK)

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Managed development of new products: Market studies, competition analysis, price analysis, research for packaging, names, ingredients and partnership with NGOs for fair trade raw materials (contacts with India, Japan, Vietnam and Latin America), created product information sheets
Managed communication actions: Responsible for PR in France and abroad (samples, documentation), organized and coordinated various fairs (Côté Sud 07, Cosmoprof 08, etc.), created partnerships
Managed direct marketing: Organized special events, created window arrangements for the stores in London and in France, emailing to customers and followed up the different events
Developed sales literature in English: Cosmetics training book for Macy’s, catalogues, cosmetic guides

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Interests

Realized a press kit: AB Provence
Built a store model construction to analyze the merchandising strategy
Volunteer for the sustainable fashion association in Mexico, Mexico Fashion Show (partnerships, translations, etc.)
Market Studies and webmarketing analysis for Map as History
Volunteer for MIT Forum Enterprise in Atlanta
Toastmaster meetings
Member of the Ecom Provence association (France), online sellers association

Skills

Event organization ad coordination: CEDIA 2010 Atlanta, Cosmoprof (2008/2013), Côté Sud (2007/2008), Natural and Organic Products in London (2013), NatExpo (Paris, 2013), Cosmeeting (Paris, 2011)
Created: Press release, packaging, technical data sheets, catalogs (French and English)
Video and subtitles editing
Rédaction d'articles blogs, webzines, du contenu des sites
Public relation management: journalists, bloggers
HTML Newsletter, sales documents in different languages, special offers, posters and video editing (and subtitles)
Strategic partnership creation
Social media communication: Facebook, Twitter, Pinterest, Google+, LinkedIn, Instagram, Youtube
Managed a website, blog and estore creation: content, SEO, URL, pictures, updates, translations, blog articles

Cosmetic product development: range definition, pricing, positioning, performance follow upt: 1 skincare range and 6 products for Pulpe de Vie as well as the redesign of the brand
Competition analysis: trends, price, distribution network, communication, competitive advantage
Creation of sales literature, training book, new range introduction documents
International clients management: follow up, reporting, marketing, communication and logistics
Price and purchase conditions negotiation
In charge of finding NGOs and of the communication with them (India, Vietnam, Morocco, etc.)
Set up an online webmarketing strategy to increase the image of the brand, to increase online sales and traffic
Team coordination: internal (R&D, designers, export, production) and external (printer, suppliers, transports, etc.)

Managed clients accounts around the world
Deliveries and statistics follow up
International trade and sales
Logistics coordination and organization
Inventory and deliveries management (planning, customer care, pricing negotiation)
Sales administration

International Business Development Manager _ Cosmetics