Expériences — Louis Poissant

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Experiences

Day-to-day account management for 15 different countries (France, US, UK, Italy...) into the video games sector: Bid management, A/B testing, budget management.
Market analysis in order to find new opportunities to develop the accounts on a global level: Display Campaigns, Facebook Ads, Yahoo Native Ads, Gmail Ads.
Performance monitoring and analytical reporting
Trainer for the other employees about SEM and Web Marketing in general.

Day-to-day account management for finance, retail, and travel clients in English, French, and Spanish: Bid management, A/B testing, budget management, tracking management, communication with clients on a daily basis
Performance monitoring and analytical reporting
Keyword and market research
Created and implemented global PPC strategies (Geo, Remarketing, Mobile, Affiliate, Attribution)
Worked with the software developing to test process automation tools
Conducted account audits for new customers

Worked closely with the communication and graphics department: Planned events with 100 guests, wrote articles, conducted interviews, helped with graphic design

Helped the marketing team with graphic design, database, and offline marketing tasks

Contributed to the creation of short tv reports by interviewing and helping with video cutting

Louis Poissant