I am a driven, curious and all-round "online advertising" professional that keeps evolving with the market. This fast paced sector interests me because it combines conceptual thinking, communication/marketing techniques, technology, performance measurability and specific audience and data driven targeting. I truly believe in the importance of knowledge in order to improve performance and I love keeping myself up-to-date, delving deeper in the subject matter by reading blogs, listening to podcasts and following tutorials on YouTube. Monetizing traffic, optimizing campaigns (branding and lead-gen) and advising on creatives and campaign performance perfectly fit my creativity, analytical approach and account management skills.
SEO, SEA, performance based online campaigns, web tracking and analytics, e-commerce, key performance indicators, direct and affiliate marketing, social media, display advertising.
Communication & Media (WO bachelor + master) - Communicatie Wetenschappen
Final dissertation:
“Operational marketing and communication in the music industry: major and indie labels. Crisis, development perspectives and business models: from the digital format to the social networking cultural phenomenon”.
