I am a driven, curious and all-round "online advertising" professional that keeps evolving with the market. This fast paced sector interests me because it combines conceptual thinking, communication/marketing techniques, technology, performance measurability and specific audience and data driven targeting. I truly believe in the importance of knowledge in order to improve performance and I love keeping myself up-to-date, delving deeper in the subject matter by reading blogs, listening to podcasts and following tutorials on YouTube. Monetizing traffic, optimizing campaigns (branding and lead-gen) and advising on creatives and campaign performance perfectly fit my creativity, analytical approach and account management skills.
Set up, management and performance optimization of search, shopping, display campaigns (GDN and Criteo), translating data into operational improvements in order to keep costs below a certain threshold to maximize profit.
Detailed Description
Advertising activities include prospecting, remarketing, mid to upper funnel dynamic responsive display, paid social, video.
Ongoing project: insourcing programmatic display buying via in-house DSP (DoubleClick).
Company Description
vidaXL is an international online retail network operating in 29 countries. It offers a wide range of low end products via the vidaXL.com shopping network, and offers services to all retail companies to grow their business online.
