I am a driven, curious and all-round "online advertising" professional that keeps evolving with the market. This fast paced sector interests me because it combines conceptual thinking, communication/marketing techniques, technology, performance measurability and specific audience and data driven targeting. I truly believe in the importance of knowledge in order to improve performance and I love keeping myself up-to-date, delving deeper in the subject matter by reading blogs, listening to podcasts and following tutorials on YouTube. Monetizing traffic, optimizing campaigns (branding and lead-gen) and advising on creatives and campaign performance perfectly fit my creativity, analytical approach and account management skills.
Management online campaigns and affiliate networks.
Detailed Description
Optimized the revenue generated by the publisher through its display advertising propositions (web and app).
Optimized a 100% inventory filling via premium sales, open auction and affiliates.
Managed ad placement, targeting, trafficking, campaign optimization, inventory forecasting, reporting and billing.
Managed demand stack from advertisers, ad networks, agencies and media buyers (balancing between premium traffic and long tail traffic), sold inventory on a CPM and CPA basis and closed long term deals with affiliates (webshops).
Company Description
Worldwide cross-device dating platform available in 22 languages: 2 million users and 500 million page views a month.
