I am a driven, curious and all-round "online advertising" professional that keeps evolving with the market. This fast paced sector interests me because it combines conceptual thinking, communication/marketing techniques, technology, performance measurability and specific audience and data driven targeting. I truly believe in the importance of knowledge in order to improve performance and I love keeping myself up-to-date, delving deeper in the subject matter by reading blogs, listening to podcasts and following tutorials on YouTube. Monetizing traffic, optimizing campaigns (branding and lead-gen) and advising on creatives and campaign performance perfectly fit my creativity, analytical approach and account management skills.
Optimized Yield and ROI from Beslist's programmatic and premium advertising stack (DFP and Google AdExchange). Increased programmatic revenue by 140% in 8 months by optimizing ad unit structure, increasing inventory value (data and key value targeting), actively managing floor pricing, fill rates, inventory allocation and sales propositions to trading desks (IDs). Premium sales (IOs) and campaign management, optimization and reporting. Testing new display advertising strategies.
Company Description
The largest online shopping mall of the Netherlands.
