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Louis Plattner

Louis Plattner

Senior Programmatic and Digital Media Consultant

44 years old
Driving License
Rotterdam (3032HC) Netherlands
Employed Available
Contact me
I am a driven, curious and all-round "online advertising" professional that keeps evolving with the market. This fast paced sector interests me because it combines conceptual thinking, communication/marketing techniques, technology, performance measurability and specific audience and data driven targeting. I truly believe in the importance of knowledge in order to improve performance and I love keeping myself up-to-date, delving deeper in the subject matter by reading blogs, listening to podcasts and following tutorials on YouTube. Monetizing traffic, optimizing campaigns (branding and lead-gen) and advising on creatives and campaign performance perfectly fit my creativity, analytical approach and account management skills.
Resume created on DoYouBuzz
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Experiences
  • Programmatic and multi-channel online marketing strategic consultancy, media planning, and campaign management and analysis according to the defined goals and KPI's. Clients in my portfolio include: Webfleet solutions, Ubbink, Forbo, Like Meat, Wolters Kluwer, Vattenfall, Basic - Fit. Helping B2B companies in the digital acquisition of prospects and leads (marketing and sales qualified leads) with a clear performance-based mindset.
Detailed Description
  • Programmatic and multi-channel online marketing strategic consultancy, media planning, and campaign management and analysis according to the defined goals and KPI's. Clients in my portfolio include: Webfleet solutions, Ubbink, Forbo, Like Meat, Wolters Kluwer, Vattenfall, Basic - Fit.
Company Description
Maxlead is one of the largest independent online marketing agencies in the Netherlands.
Company website
https://maxlead.com/
  • Set up, management and performance optimization of search, shopping, display campaigns (GDN and Criteo), translating data into operational improvements in order to keep costs below a certain threshold to maximize profit.
Detailed Description
  • Advertising activities include prospecting, remarketing, mid to upper funnel dynamic responsive display, paid social, video.
  • Ongoing project: insourcing programmatic display buying via in-house DSP (DoubleClick).
Company Description
vidaXL is an international online retail network operating in 29 countries. It offers a wide range of low end products via the vidaXL.com shopping network, and offers services to all retail companies to grow their business online.
Company website
http://www.vidaxl.nl
  • Set-up, management, trafficking, troubleshooting and optimization of online campaigns: display, native, video, social. Premium and programmatic/RTB.
Detailed Description
  • Campaign set up: pre-launch review, asset retrieval, order and creative implementation, QA testing, post launch verification, testing, reporting.
  • Systems management: ad servers, SSPs, mobile and video platforms, CRM, DMP. DFP, Improve digital, AdExchange, Mocean, Pubmatic, Ooyala, Krux.
  • Inventory management: premium, programmatic, private marketplaces, IDs, open auction.
  • Troubleshooting: creative execution, ad tags and pixels implementation, system/technical issues, reporting discrepancies.
  • Reporting and analytics (premium, programmatic, house).
  • Improvement workflow processes (LEAN projects).
  • Technology strategy: ad system evaluation and selection (new products and propositions).
  • Ad product testing: display, native, mobile, video, data and parameter targeting, retargeting, audiences and content channels.
  • Management relationships with vendors and third parties such as DFP, AdForm, Sizmek, Adssets.
  • Portfolio titels: Nu.nl, Veronica, SBS network, Autoweek, Libelle, Margriet, LindaTV and Linda magazine, etc...
Company Description
Leading media group in the Nordic countries with operations in over 10 European countries.
  • Yield management, floor pricing programmatic.
Detailed Description
  • Optimized Yield and ROI from Beslist's programmatic and premium advertising stack (DFP and Google AdExchange).
    Increased programmatic revenue by 140% in 8 months by optimizing ad unit structure, increasing inventory value (data and key value targeting), actively managing floor pricing, fill rates, inventory allocation and sales propositions to trading desks (IDs).
    Premium sales (IOs) and campaign management, optimization and reporting.
    Testing new display advertising strategies.
Company Description
The largest online shopping mall of the Netherlands.
  • Management online campaigns and affiliate networks.
Detailed Description
  • Optimized the revenue generated by the publisher through its display advertising propositions (web and app).
  • Optimized a 100% inventory filling via premium sales, open auction and affiliates.
  • Managed ad placement, targeting, trafficking, campaign optimization, inventory forecasting, reporting and billing.
  • Managed demand stack from advertisers, ad networks, agencies and media buyers (balancing between premium traffic and long tail traffic), sold inventory on a CPM and CPA basis and closed long term deals with affiliates (webshops).
Company Description
Worldwide cross-device dating platform available in 22 languages: 2 million users and 500 million page views a month.
  • Management portfolio corporate clients (B2B), contracting and customer service, acquisition, leads follow up, outbound telesales, retention mailings.
Company Description
Spanish-based hotel chain headquartered in Madrid.

Advertising Account Executive

Wayin s.r.l.
February 2007 to June 2009
Prato
Italy
  • Liaising with selected clients of the agency which was involved in planning, creating, producing advertisements, brands and corporate identities (print, websites, POS display material).
Company Description
Communication and advertising agency (out of business).

Outbound Contact Center Team - Lead

United Communication s.r.l.
May 2004 to December 2006
Florence
Italy
  • Target oriented call center acquiring new business, following up on leads and fixing appointments for the sales team.
Company Description
Company selling and producing websolutions and custom websites (out of business).
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Resume created on DoYouBuzz