Louis Plattner
Senior Programmatic and Digital Media Consultant
44 years old
Driving License
Rotterdam (3032HC) Netherlands
Employed
Available
I am a driven, curious and all-round "online advertising" professional that keeps evolving with the market. This fast paced sector interests me because it combines conceptual thinking, communication/marketing techniques, technology, performance measurability and specific audience and data driven targeting. I truly believe in the importance of knowledge in order to improve performance and I love keeping myself up-to-date, delving deeper in the subject matter by reading blogs, listening to podcasts and following tutorials on YouTube. Monetizing traffic, optimizing campaigns (branding and lead-gen) and advising on creatives and campaign performance perfectly fit my creativity, analytical approach and account management skills.
Senior Programmatic Advertising Consultant
Maxlead
Since July 2018
- Programmatic and multi-channel online marketing strategic consultancy, media planning, and campaign management and analysis according to the defined goals and KPI's. Clients in my portfolio include: Webfleet solutions, Ubbink, Forbo, Like Meat, Wolters Kluwer, Vattenfall, Basic - Fit. Helping B2B companies in the digital acquisition of prospects and leads (marketing and sales qualified leads) with a clear performance-based mindset.
Online Advertising Specialist
VidaXL
July 2017
to June 2018
Utrecht
Netherlands
- Set up, management and performance optimization of search, shopping, display campaigns (GDN and Criteo), translating data into operational improvements in order to keep costs below a certain threshold to maximize profit.
Ad Ops / Online Campaign Manager
Sanoma
December 2015
to June 2017
Hoofddorp
Netherlands
- Set-up, management, trafficking, troubleshooting and optimization of online campaigns: display, native, video, social. Premium and programmatic/RTB.
Display Yield Manager
Beslist.nl
March 2015
to December 2015
Arnhem
Netherlands
- Yield management, floor pricing programmatic.
Online Trafficker / Online Campaign Manager
PlanetRomeo BV / Erasys GmbH
January 2012
to December 2014
Amsterdam
Netherlands
- Management online campaigns and affiliate networks.
Internal Sales Account Executive
NH Hoteles
October 2009
to December 2011
Hilversum
Netherlands
- Management portfolio corporate clients (B2B), contracting and customer service, acquisition, leads follow up, outbound telesales, retention mailings.
Advertising Account Executive
Wayin s.r.l.
February 2007
to June 2009
Prato
Italy
- Liaising with selected clients of the agency which was involved in planning, creating, producing advertisements, brands and corporate identities (print, websites, POS display material).
Outbound Contact Center Team - Lead
United Communication s.r.l.
May 2004
to December 2006
Florence
Italy
- Target oriented call center acquiring new business, following up on leads and fixing appointments for the sales team.
SEO, SEA, performance based online campaigns, web tracking and analytics, e-commerce, key performance indicators, direct and affiliate marketing, social media, display advertising.
Learn more
Communication & Media (WO bachelor + master) - Communicatie Wetenschappen
Final dissertation:
“Operational marketing and communication in the music industry: major and indie labels. Crisis, development perspectives and business models: from the digital format to the social networking cultural phenomenon”.
Degree: 107/110
Final dissertation:
“Operational marketing and communication in the music industry: major and indie labels. Crisis, development perspectives and business models: from the digital format to the social networking cultural phenomenon”.
Degree: 107/110
Lyceum secondary school - scientific field
Degree: 56/60
Degree: 56/60
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Doubleclick Marketing Stack (DFP, DCM, DBM, Ad Exchange)
Expert
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Mocean
Expert
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Pubmatic
Expert
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Improve Digital
Expert
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OOyala and OOyala SSP
Expert
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Krux DMP
Expert
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AppNexus
Expert
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AdWords
Expert
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IntelliAd
Expert
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Google Tag Manager
Good
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Google Analytics
Advanced
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Flexible and adaptable to new environments, situations, processes and people
Expert
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Curious and eager for learning
Expert
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Extrovert, social, team-player, open personality
Expert
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Assertive and not afraid to speak my mind
Expert
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Proactive and problem solver
Advanced
