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Guillaume Louis

Communications Director

Communications strategy
Digital communications
Business orientation
Home Experiences Education Skills Interests
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Guillaume Louis
Paris Area, France
Contact me
Professional Status
Employed
Available
About Me
• Enthusiastic, proactive & creative team player with solutions mindset.

• Passionate about growing team members & teammates

• Ability to interact with all levels of the organization.

• Solid project management skills enabling to design, lead, deliver and monitor RoI of tactical plans.

• Entrepreneurship attitude.

• Digitale native.
Resume created on DoYouBuzz
Experiences
  • External content strategy (social media & web) and alignement with internal comms initiatives
  • Function development through governance, processes, tools & trainings
  • Editorial merge of 60 websites into a single one
  • 360° comms coordination of EMILI Lithium project
  • Team management
  • Story telling about key customer successes
  • Medias relations, social media activities & speaking opportunities at events
  • Managerial & internal communications for 250 employees
  • Reporting line: GE Digital Global Commercial communications Director
Detailed Description
  • GE Digital delivers cloud-based solutions that connect industry, transforming industrial businesses into digital industrial businesses. It generates insights from machines and translates data to intelligence to drive step-change improvement in productivity.
  • Social media strategy & content creation
  • Optimization of the social media ecosystem and coordination of 5 community managers dedicated to GE Power product lines.
  • Employee advocacy deployment
Detailed Description
  • GE Power is a global leader for power plant construction & maintenance.
  • Social Media growth in less than 2 years:
    • Linkedin: 380k --> 750k followers
    • Facebook: 21k --> 31k fans
    • Twitter: 11k --> 19k followers
  • Facebook page creation to promote 200 musicians playing in Paris metro. 13000 fans, 2 million video views
  • "Métro Music Awards" event creation: partnerships (photographer, studio recording, graphic designer, radio channel), voting platform (33K votes), national media coverage and organisation of a concert (300 attendees)
  • Social media management
  • Coordination of Intranet articles, internal newsletters and internal social media (Yammer)
  • Institutional communications: Activity report & Corporate video
  • Preparation of the integration within General Electric
  • Global internal & managerial communications strategy for 2 business units (Nuclear & Automation)
  • Specific communications plans to support HR in restructuring
  • Managers briefing, all-hands meetings, Intranet content
  • Internal communication plans (1800 employees across 10 locations)
  • Campaigns creation about safety and Corporate Social Responsibility (CSR)
  • Editor in chief of internal monthly magazine ; event organization
Detailed Description
  • 2003-2005: More than 70 articles in the main French sports daily newspaper
  • 2001-2005: Webwriter on handzone.net (500 articles)
  • 2002: Sports journalist for local weekly newspaper "Le Républicain de l'Essonne"
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Resume created on DoYouBuzz