I am Louis, a master student of International Business at HEC Paris. I will finish my master studies in November 2017 and am looking for a new challenge afterwards. I have collected international experience by spending two exchange semesters in the USA and China and doing my master degree in France. Moreover, I have already accumulated work experience in the finance industry at UBS, in the consumer goods sector at the OTTO group and Procter & Gamble and in the consulting business at the Boston Consulting Group. I am currently looking for graduate programs starting early 2018.
Brand Management internship at the P&G brands Swiffer & Febreze for the DACH market
Restructuring of Swiffer`s Amazon assortment, content and ratings & reviews
Creation of a key visual, a key claim and a holistic communication concept for a Swiffer sampling campaign (4 Mill. HH) in cooperation with a media agency
Restructuring and creation of content for Swiffer`s German website, as well as alignment of Key Search Terms & AdWords to the website`s content
Preparation of a Febreze product launch (Planning of PR support, Set-Up of E-Commerce distribution channel, Set-Up of commercial iniatives, Planning of In-Store displays)