Loriane Echinard
Digital & Client Relationship Management in the Luxury Industry
33 years old
Driving License
London United Kingdom
Professional Status
Employed
Open to opportunities
About Me
Dedicated young professional with significant knowledge and experience in digital retail, CRM and omni-channel management in luxury retail.
• 3+ years of international experience in digital marketing and clienteling in luxury retail
• Excel in cross-cultural environments that involve efficient team-working and problem-solving ability.
• Expertise in developing and implementing marketing strategies that maximize luxury brand online and offline presence and promote outstanding client experiences.
• Strong marketing knowledge: CRM, e-merchandising, content management, social media, SEM, client development
• 3+ years of international experience in digital marketing and clienteling in luxury retail
• Excel in cross-cultural environments that involve efficient team-working and problem-solving ability.
• Expertise in developing and implementing marketing strategies that maximize luxury brand online and offline presence and promote outstanding client experiences.
• Strong marketing knowledge: CRM, e-merchandising, content management, social media, SEM, client development
- Client Insights
- Clienteling application
- Data Base Management
- Clienteling program developement
- Mailing Campaigns
- Click and Collect
- Store-to-home
- Store team training
- Digital tools development for Stores
- eMerchandising
- SEM campaigns and SEO optimization
- Social Media Management (Facebook, Mail, Twitter, Pinterest, Google+)
- e-CRM campaigns (e-mails, newsletter, online promotions, data collections and analysis)
- Webmastering (HTLM notions)
- Online content creation and update
- Competencies in Neolane, Demandware and ATG platforms
- Store training
- Customers advising
- Retail Management systems (CEGID)
- Event Planning
- Communication strategy
- Budget controlling
- French – Native
-
English – Fluent
(PBT TOEFL: 587 out of 677 in 2010) - German – Conversational
- Hindi – Notions
- Currently based in the UK
- Work projects in the USA
- Internship in India
- Budgeting
- Invoice controlling