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Loriane Echinard

Digital & Client Relationship Management in the Luxury Industry

Loriane Echinard
34 years old
Driving License
London United Kingdom
Professional Status
Employed
Open to opportunities
About Me
Dedicated young professional with significant knowledge and experience in digital retail, CRM and omni-channel management in luxury retail.

• 3+ years of international experience in digital marketing and clienteling in luxury retail
• Excel in cross-cultural environments that involve efficient team-working and problem-solving ability.
• Expertise in developing and implementing marketing strategies that maximize luxury brand online and offline presence and promote outstanding client experiences.
• Strong marketing knowledge: CRM, e-merchandising, content management, social media, SEM, client development
  • Rolling-out of omni-channel projects in the UK: implementation of “Click& Collect”, “Store to Home” and other digital services in stores
  • Reviewing and optimising e-Merchandising and content updates on website
  • Running weekly, monthly and ad-hoc reports monitoring and analysing website and client service's performances
  • Defining new Search Engine Marketing campaigns and optmizing online search performance
  • Planning and publishing local content on Social Media and on third party's website
  • Supporting Client Service's activities
  • Provided digital support for the Louis Vuitton Series 3 exhibition in London (content update, social media, booking system)