Dedicated young professional with significant knowledge and experience in digital retail, CRM and omni-channel management in luxury retail.
• 3+ years of international experience in digital marketing and clienteling in luxury retail • Excel in cross-cultural environments that involve efficient team-working and problem-solving ability. • Expertise in developing and implementing marketing strategies that maximize luxury brand online and offline presence and promote outstanding client experiences. • Strong marketing knowledge: CRM, e-merchandising, content management, social media, SEM, client development
Developed cooperative advertisements and marketing materials in cooperation with European retailers and CHANEL communication department
Supervised CHANEL content used in watch and jewelry official publications
Provided competitive intelligence by analyzing competitors communication strategies and bench-marking retailers' websites and watch specialist websites
Supported digital campaigns in collaboration with retailers and according to CHANEL communication guidelines to support new product launch
