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Loriane Echinard

Digital & Client Relationship Management in the Luxury Industry

Loriane Echinard
33 years old
Driving License
London United Kingdom
Professional Status
Employed
Open to opportunities
About Me
Dedicated young professional with significant knowledge and experience in digital retail, CRM and omni-channel management in luxury retail.

• 3+ years of international experience in digital marketing and clienteling in luxury retail
• Excel in cross-cultural environments that involve efficient team-working and problem-solving ability.
• Expertise in developing and implementing marketing strategies that maximize luxury brand online and offline presence and promote outstanding client experiences.
• Strong marketing knowledge: CRM, e-merchandising, content management, social media, SEM, client development
  • Created and updated the inspirational content of 9 websites across Europe and Asia
  • Analysed online customers behaviours (data collection and analysis)
  • Implemented Social Media campaigns (Facebook, Twitter, Pinterest, Youtube for Europe and the USA)
  • Managed e-CRM campaigns (Newsletters, promotional offers)
  • http://www.baccarat.com
Detailed Description
  • Daily use of Demandware plateform and Neolane software
  • Multi cultural team work: collaboration with the US team, Europe offices and Asian based team
Company website