Dedicated young professional with significant knowledge and experience in digital retail, CRM and omni-channel management in luxury retail.
• 3+ years of international experience in digital marketing and clienteling in luxury retail • Excel in cross-cultural environments that involve efficient team-working and problem-solving ability. • Expertise in developing and implementing marketing strategies that maximize luxury brand online and offline presence and promote outstanding client experiences. • Strong marketing knowledge: CRM, e-merchandising, content management, social media, SEM, client development
Managed client development applications and tools for the Americas zone (user access management, in-store training, technical support, enhancement and content update)
Analyzed client purchasing behaviors across channels to design and implement strategic clienteling programs
Maximized the value of high potential clients by developing acquisition, engagement and retention programs
Built and ran reports on client development tool usage and evaluated the impact of clienteling actions
Provided client insights to regional teams, merchanding department and digital teams to supported major client and product related initiatives
Developed cooperative advertisements and marketing materials in cooperation with European retailers and CHANEL communication department
Supervised CHANEL content used in watch and jewelry official publications
Provided competitive intelligence by analyzing competitors communication strategies and bench-marking retailers' websites and watch specialist websites
Supported digital campaigns in collaboration with retailers and according to CHANEL communication guidelines to support new product launch
