Loriane Echinard
Digital & Client Relationship Management in the Luxury Industry
34 years old
Driving License
London United Kingdom
Professional Status
Employed
Open to opportunities
About Me
Dedicated young professional with significant knowledge and experience in digital retail, CRM and omni-channel management in luxury retail.
• 3+ years of international experience in digital marketing and clienteling in luxury retail
• Excel in cross-cultural environments that involve efficient team-working and problem-solving ability.
• Expertise in developing and implementing marketing strategies that maximize luxury brand online and offline presence and promote outstanding client experiences.
• Strong marketing knowledge: CRM, e-merchandising, content management, social media, SEM, client development
• 3+ years of international experience in digital marketing and clienteling in luxury retail
• Excel in cross-cultural environments that involve efficient team-working and problem-solving ability.
• Expertise in developing and implementing marketing strategies that maximize luxury brand online and offline presence and promote outstanding client experiences.
• Strong marketing knowledge: CRM, e-merchandising, content management, social media, SEM, client development
Client Development Coordinator
Louis Vuitton Americas
June 2016
to November 2017
- Managed client development applications and tools for the Americas zone (user access management, in-store training, technical support, enhancement and content update)
- Analyzed client purchasing behaviors across channels to design and implement strategic clienteling programs
- Maximized the value of high potential clients by developing acquisition, engagement and retention programs
- Built and ran reports on client development tool usage and evaluated the impact of clienteling actions
- Provided client insights to regional teams, merchanding department and digital teams to supported major client and product related initiatives
e-Services Assistant
Louis Vuitton UK, Ireland and South Africa
Since January 2015
Full-time
London
United Kingdom
- Rolling-out of omni-channel projects in the UK: implementation of “Click& Collect”, “Store to Home” and other digital services in stores
- Reviewing and optimising e-Merchandising and content updates on website
- Running weekly, monthly and ad-hoc reports monitoring and analysing website and client service's performances
- Defining new Search Engine Marketing campaigns and optmizing online search performance
- Planning and publishing local content on Social Media and on third party's website
- Supporting Client Service's activities
- Provided digital support for the Louis Vuitton Series 3 exhibition in London (content update, social media, booking system)
Marketing and Communications Coordinator EUROPE
CHANEL
August 2014
to December 2014
Internship
Paris
France
- Developed cooperative advertisements and marketing materials in cooperation with European retailers and CHANEL communication department
- Supervised CHANEL content used in watch and jewelry official publications
- Provided competitive intelligence by analyzing competitors communication strategies and bench-marking retailers' websites and watch specialist websites
- Supported digital campaigns in collaboration with retailers and according to CHANEL communication guidelines to support new product launch
Sales Associate
The Kooples
June 2014
to August 2014
Temporary Work
Lyon
France
- Offered customers with exemplary and timely service by discovering their needs, and making recommendations
- Processed shipments and ensured all merchandise is represented on the floor
- Met and exceeded sales goals
- Handled cash, checks, and credit card transactions
Project Manager Assistant in Web Marketing and E-CRM
Baccarat
December 2012
to June 2013
Internship
Paris
France
- Created and updated the inspirational content of 9 websites across Europe and Asia
- Analysed online customers behaviours (data collection and analysis)
- Implemented Social Media campaigns (Facebook, Twitter, Pinterest, Youtube for Europe and the USA)
- Managed e-CRM campaigns (Newsletters, promotional offers)
- http://www.baccarat.com
Brand and Promotion trainee
Lafarge Boral Gypsum India
June 2012
to November 2012
Internship
Gurgaon
India
- Participated in the elaboration of a communication plan to support the brand repositioning strategy of Boral Gypsum India
- Created and managed communication materials (newsletters, brochures, PR Relations…)
- Prepared the participation of the company in Architecture related events (Delhi Build 2012, Economic Times ACETech Mumbay and Delhi)
Master of Science in Global Luxury Management
North Carolina State University and Skema Business School
August 2013
to June 2014
Dual Degree NC State University and SKEMA Business Schhool – Expected graduation in 2014
Subjects: Global Luxury Brand Management and Marketing, Creativity and Innovation in Management, Entrepreneurship
http://poole.ncsu.edu/glm/
Subjects: Global Luxury Brand Management and Marketing, Creativity and Innovation in Management, Entrepreneurship
http://poole.ncsu.edu/glm/
Master of Science in Global Luxury Management – SKEMA and NC State University – Raleigh, NC (2013/2014)
Dual Degree NC State University and SKEMA Business Schhool – Expected graduation in 2014
Subjects: Luxury Management, Brand Value Management and Marketing, Pricing and Retailing, Advertising and Branding
http://www.skema.edu/programs/masters-of-science/msc-global-luxury-managemen
• International Business courses – SKEMA and NC State University – Raleigh, NC (Spring 2012)
Subjects: Marketing – Business Law – Finance – Sustainable Development
• General Management courses – SKEMA Sophia Antipolis, France (2010/2012)
Subjects: Marketing – Economics – Accounting – Multicultural Managemen
Dual Degree NC State University and SKEMA Business Schhool – Expected graduation in 2014
Subjects: Luxury Management, Brand Value Management and Marketing, Pricing and Retailing, Advertising and Branding
http://www.skema.edu/programs/masters-of-science/msc-global-luxury-managemen
• International Business courses – SKEMA and NC State University – Raleigh, NC (Spring 2012)
Subjects: Marketing – Business Law – Finance – Sustainable Development
• General Management courses – SKEMA Sophia Antipolis, France (2010/2012)
Subjects: Marketing – Economics – Accounting – Multicultural Managemen
- Client Insights
- Clienteling application
- Data Base Management
- Clienteling program developement
- Mailing Campaigns
- Click and Collect
- Store-to-home
- Store team training
- Digital tools development for Stores
- eMerchandising
- SEM campaigns and SEO optimization
- Social Media Management (Facebook, Mail, Twitter, Pinterest, Google+)
- e-CRM campaigns (e-mails, newsletter, online promotions, data collections and analysis)
- Webmastering (HTLM notions)
- Online content creation and update
- Competencies in Neolane, Demandware and ATG platforms
- Store training
- Customers advising
- Retail Management systems (CEGID)
- French – Native
-
English – Fluent
(PBT TOEFL: 587 out of 677 in 2010) - German – Conversational
- Hindi – Notions