Recent graduate student in love with the world and passionate about innovations, brands and the stories they are able to transmit to consumers, I have lived over four continents in six countries for the past seven years. I have studied in world-renowned Universities and worked for several startups, digital agencies and the technology industry before entering the consumer goods industry. Currently an international digital marketing intern at Henkel Beauty Care, handling the digital content for more than 10 beauty brands, I am now looking for a Junior position in marketing starting January 2019.
Created a new Xiaomi sub-brand from scratch including positioning, values, mission, brand image and voice, directed at the new target market for the launch of the smartphone.
Established a detailed 4P strategy for the launch of a new phone in this new market segment based on the research.
Operated market research & consumer and competitor analysis in order to penetrate the high-end market in India.
Company Description
Smartphone Manufacturer & Mobile Ecosystem Company
