Recent graduate student in love with the world and passionate about innovations, brands and the stories they are able to transmit to consumers, I have lived over four continents in six countries for the past seven years. I have studied in world-renowned Universities and worked for several startups, digital agencies and the technology industry before entering the consumer goods industry. Currently an international digital marketing intern at Henkel Beauty Care, handling the digital content for more than 10 beauty brands, I am now looking for a Junior position in marketing starting January 2019.
Headed the new global Instagram strategy as digital brand manager for got2b, collaborating with main countries, the brand team, and creative agencies to create a unique and innovative visual identity launching in October.
Launched new concepts for all 10 beauty brands to enhance consumer experience on all digital platforms, including Facebook Chatbots, branded GIPHYs and Instagram Stories.
Coordinated influencer marketing on 3 brands, including monitoring and evaluation of current influencers, screening of potential new influencers, influencer events management, reporting and user-generated content.
Created a new Xiaomi sub-brand from scratch including positioning, values, mission, brand image and voice, directed at the new target market for the launch of the smartphone.
Established a detailed 4P strategy for the launch of a new phone in this new market segment based on the research.
Operated market research & consumer and competitor analysis in order to penetrate the high-end market in India.
Company Description
Smartphone Manufacturer & Mobile Ecosystem Company
Generated daily program marketing reports, trafficking, tracking performance and pacing of over 150 campaigns across 14 clients in beauty and fashion, from both DoubleClick and Netmining’s owned advertising platform.
Optimized ongoing campaigns through better segmentation targeting, timing, and programmatic trading on Facebook Business Manager, DoubleClick and Netmining’s platform to ensure delivery of ROI targets.
Created monthly presentations on campaign results, insights and recommendations for all 14 clients.
Analyzed data from Taboola’s owned analytics platform to evaluate results on existing publisher accounts, identified trends and suggested new opportunities to clients based on findings to improve performance.
Generated weekly reports to provide performance updates to 10 top-tier publishers such as Bloomberg & Cox.
Worked cross-functionally with the support team to trouble-shoot campaign issues in less than 4 hours on Jira.
Directed the blog strategy and operations, working with 12 different stakeholder teams both internal and external, increasing blog views by 150%, leading to a 5% increase in sales conversions.
Coordinated agencies marketing program goals and operations, ensuring delivery of ROI targets to increase awareness of VMware’s vCloud Air product.
Managed customer reference passes and organized more than 80 customer meetings for VMware’s conference “VMworld”, attracting 23,000 attendees.
Created effective online and offline communication tools such as Newsletters, YouTube videos, and direct mail to diverse customer segments to market the company.
Managed and grew audiences for various social media platforms (Facebook, Twitter, YouTube) by creating original and engaging content.
Created, implemented, managed and promoted an online game to animate the user community and increase product awareness.
Estimated quotations, assisted and advised customers, and communicated the company’s state of mind to maximize sales and develop customer loyalty.
