Liza Gourion
CEMS MIM graduate and current intern at Henkel Beauty Care looking for a junior position in marketing
Marketing Addict
Highly Adaptable
Creative and Innovative Outlook
Detail-oriented Mindset
Eager to learn
30 years old
Driving License
Düsseldorf (40591) Germany
Professional Status
Nearing graduation
Available
About Me
Recent graduate student in love with the world and passionate about innovations, brands and the stories they are able to transmit to consumers, I have lived over four continents in six countries for the past seven years. I have studied in world-renowned Universities and worked for several startups, digital agencies and the technology industry before entering the consumer goods industry. Currently an international digital marketing intern at Henkel Beauty Care, handling the digital content for more than 10 beauty brands, I am now looking for a Junior position in marketing starting January 2019.
International Digital Marketing Intern
Henkel Beauty Care
Since June 2018
Internship
Düsseldorf
Germany
- Headed the new global Instagram strategy as digital brand manager for got2b, collaborating with main countries, the brand team, and creative agencies to create a unique and innovative visual identity launching in October.
- Launched new concepts for all 10 beauty brands to enhance consumer experience on all digital platforms, including Facebook Chatbots, branded GIPHYs and Instagram Stories.
- Coordinated influencer marketing on 3 brands, including monitoring and evaluation of current influencers, screening of potential new influencers, influencer events management, reporting and user-generated content.
Student Consultant
Xiaomi
February 2018
to June 2018
Consultant
Beijing
China
- Created a new Xiaomi sub-brand from scratch including positioning, values, mission, brand image and voice, directed at the new target market for the launch of the smartphone.
- Established a detailed 4P strategy for the launch of a new phone in this new market segment based on the research.
- Operated market research & consumer and competitor analysis in order to penetrate the high-end market in India.
Business Development Intern
DishDash
June 2017
Internship
Singapore
Singapore
- Generated more than 300 corporate sales leads through extensive research, cold calling and emailing.
- Identified, validated and developed a brand new customer segment of events catering for the company.
- Researched, met and developed long-term relationships with 20 event organizers for the company’s new business segment.
Advertising Operations Intern
Netmining
August 2016
to January 2017
Internship
New York
United States - New York
- Generated daily program marketing reports, trafficking, tracking performance and pacing of over 150 campaigns across 14 clients in beauty and fashion, from both DoubleClick and Netmining’s owned advertising platform.
- Optimized ongoing campaigns through better segmentation targeting, timing, and programmatic trading on Facebook Business Manager, DoubleClick and Netmining’s platform to ensure delivery of ROI targets.
- Created monthly presentations on campaign results, insights and recommendations for all 14 clients.
Publisher Sales and Account Management Intern
Taboola
June 2016
to August 2016
Internship
New York
United States - New York
- Analyzed data from Taboola’s owned analytics platform to evaluate results on existing publisher accounts, identified
trends and suggested new opportunities to clients based on findings to improve performance. - Generated weekly reports to provide performance updates to 10 top-tier publishers such as Bloomberg & Cox.
- Worked cross-functionally with the support team to trouble-shoot campaign issues in less than 4 hours on Jira.
Marketing Volunteer
Mujeres Unidas Avanzando
May 2016
to June 2016
Volunteer Work
Boston
United States - Massachusetts
- Designed the NGO attractive new website through WordPress
- Created and managed social media channels.
- Implemented University partnerships and donations programs.
Program Marketing Co-op
VMware
July 2015
to December 2015
Cooperative Education Work
Palo Alto
United States - California
- Directed the blog strategy and operations, working with 12 different stakeholder teams both internal and external, increasing blog views by 150%, leading to a 5% increase in sales conversions.
- Coordinated agencies marketing program goals and operations, ensuring delivery of ROI targets to increase awareness of VMware’s vCloud Air product.
- Managed customer reference passes and organized more than 80 customer meetings for VMware’s conference “VMworld”, attracting 23,000 attendees.
Marketing and Communication Intern
SwitchAround.com
July 2014
to August 2014
Internship
Bordeaux
France
- Prepared and scheduled the fall communication campaign to attract new customers for the startup company.
- Managed all the company’s Social Networks (including Facebook, Twitter, YouTube, Instagram) to develop brand image and interact with customers.
- Proposed innovative ideas during active brainstorming sessions to build a more efficient collaborative consumption platform.
Marketing and Customer Service Co-op
Weezic
July 2013
to December 2013
Cooperative Education Work
Paris
France
- Created effective online and offline communication tools such as Newsletters, YouTube videos, and direct mail to diverse customer segments to market the company.
- Managed and grew audiences for various social media platforms (Facebook, Twitter, YouTube) by creating original and engaging content.
- Created, implemented, managed and promoted an online game to animate the user community and increase product awareness.
- Estimated quotations, assisted and advised customers, and communicated the company’s state of mind to maximize sales and develop customer loyalty.
Double degree with the National University of Singapore.
Semesters in UAI, Santiago de Chile and Tsinghua University, Beijing China
Learn more
Semesters in UAI, Santiago de Chile and Tsinghua University, Beijing China
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English
Expert
-
French
Expert
-
Spanish
Good
-
Mandarin
Notions
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Word
Expert
-
Excel
Good
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Power Point
Advanced
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Social Media
Advanced
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Analytics Tools
Intermediate
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Salesforce
Intermediate
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Digital Advertising Tools
Advanced
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HTML & CSS
Intermediate
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SQL
Notions
- Lived (both studied and worked) in 6 countries on 3 continents (France, United States, Singapore, Chile, China, Germany)
- Travelled to more than 25 countries for leisure
- Participated in multiple entrepreneurship challenges and competitions
- High interest in new technologies and innovations
- Follower of all new trends and innovations in the beauty industry
- Dance (urban and latin dances)
- Part of multiple dance groups, both for leisure and at a competitive level
- Piano
- Guitar
- Singing
