Accomplished, results-driven Senior Leader in B2B and B2C Digital Business & Technology with 20+ years delivery experience, including five years in Banking & Finance and 10 years in Telecommunication. Proven ability to work in complex and challenging environments to determine business and customer needs then deploy the best solution. Polished professional in executing digital programs of work, including website development and back of house service/fulfillment, for blue chip and other high-profile enterprises. Assertive and collaborative leadership style, applying a disciplined approach combined with an agile mindset. Thrives in a fast-paced, multi-project environment. Certified ScrumMaster® (CSM®)
Understand the strategic business context and align digital positioning with business objectives, business processes and technology constraints
Appreciation for customer journey and digital preferences, considering demographic variables
Appreciation and respect for good Sales & Services UX and design features to maximise the customer experience
Understand the digital development lifecycle and the complexity associated with integration to legacy systems
Generation and deployment of tactical and strategic deliverables to maximise digital channel optimisation
Ability to critically analyse and extract data and draw objective conclusions with insight to action empirical decision making (well practiced in Omniture reporting tools)
Creation (write and edit) of customer facing copy, 'on brand' and tone. Closeout stakeholder/compliance approvals
Social media positioning as part of digital optimisation strategy
Ability to interpret then map business processes to front and back end digital capability
Photo shoot briefing and direction for the creation of on-brand images