Lisa Moscatelli
Digital Project Manager
37 years old
Driving License
Paris (75018) France
Professional Status
Employed
Open to opportunities
About Me
5 years of experience in project management, web marketing and email marketing in France.
Passionate, proactive, highly analytical and accurate person who is willing and able to take initiative.
Passionate, proactive, highly analytical and accurate person who is willing and able to take initiative.
Email Marketing Executive
E.Leclerc
March 2014
to September 2015
Consultant
Ivry sur seine
France
- Email campaigns steering, design brief, targeting, segmentation, deliverability, KPIs monitoring & reporting
Customer retention emails, satisfaction surveys, using the email marketing system MailPerformance - Gestion de la base de données clients
- Segmentation & stratégie de ciblage
- Suivi qualité de la base : délivrabilité
- Segmentation & stratégie de ciblage
- Benchmark
Digital Project Manager
Coorpacademy
March 2014
to August 2014
Paris
France
- 2 days/week
Functional and content testing
Online Store Coordinator
Guené Maroquinerie
January 2014
to February 2014
Full-time
Paris
France
- Content product management with Prestashop CMS.
- Functional testing & SEO optimizations.
- Customer relationship.
Digital Project Manager
Chateaud'eau
November 2012
to May 2013
Part-time
La Courneuve
France
- International environment (Eden Springs group)
- Project steering for the e-shop launch.
- Design brief, UX, customer journey, functional testing, coordination with third-parties.
- SEO in collaboration with a digital agency.
- Content management, promotional code implementation, website animation on Softslate commerce CMS.
- Email campaigns within MailPerformance platform.
Online Store Coordinator
Le Tanneur et Cie
January 2012
to October 2012
Paris
France
- Created product description (FR + EN)
Content management with Magento CMS. - Website animation, merchandising.
- Design brief, customer journey optimization, functional testing.
- KPIs monitoring and analysing (Google Analytics).
Fashion Stylist Assistant
Groupe Marie Claire
October 2008
to March 2011
Part-time
Paris
- Managed the sample trafficking and Press office relationships.
- Assisted on photo shoots with various stylists and created credit sheets.
- 1 month in Marie Claire Arabia, Beyrouth, Lebanon.
-
English
TOEIC : 860
- French: mother tongue
- Pack office (Word, Excel, Publisher, Power point)
- Photoshop
- Prestashop
- Notepad ++
- Analytics : AT internet
- Mailperformance
- CMS
- Magento
- Gimp
-
InDesign
Notions
- Google Analytics
- Dreamweaver
- SoftSlate commerce
- Html / css (basic understanding)
- Project Management
- Webmarketing
- Digital Marketing
- Emailing
- Internet
- Web Analytics
- Marketing
- Fashion
Fashion Marketing
