Accomplished marketing & PR professional with 7 years of distinguished performance in the Banking/ FMCG/ Fashion industry.
Portfolio of achievements includes increasing revenue, contributing profit improvements, driving benefit of VND2.55b in PR value (in 2013) and improving brand awareness through a combination of creativity, initiative, and strong leadership.
Broad-based background encompasses exception work ethic and commitment to organisational objectives. Proactive manager, team leader and tactical planner with ability to hire, train and motivate top performers.
Functional: 1] Develop annual marketing plan in conjunction with the company’s plan for both Retail and Business Banking. This should detail the year’s activities to meet company’s objectives. 2] Create, manage and supervise communications plan for all product launching with agreed KPIs. 3] Identify potential & strategic business partnership and opportunities for the company. 4] Create, manage and be responsible for Branding guidelines, Corporate Identity, Media plan. 5] Build KPIs for all marketing projects/ campaigns/ plans. 6] Responsible for the marketing of company products and services to the right market whether B2B or B2C. 7] Other project as assigned by the General Director.
Managerial: 1] Assist Retail and Business Banking to achieve frequent, timely and positive media coverage as per KPIs. 2] Leads staff to conduct market research/ market intelligence/ customer behavior in order to identify market requirements for current and future products when needed.
Organizational: 1] Responsible for budgeting and delivering all marketing activities within the agreed budget. 2] Demonstrate the ability to interact and cooperate with all company employees and departments. 3] Build trust, value others, communicate effectively, drive execution, foster innovation, focus on delivery to customers, collaborate with others, solve problems creatively and demonstrate highly integrity. 4] Maintain professional internal and external relationships that meet company core values. 5] Proactively establish and maintain effectively working team relationships with all support departments.
