Accomplished marketing & PR professional with 7 years of distinguished performance in the Banking/ FMCG/ Fashion industry.
Portfolio of achievements includes increasing revenue, contributing profit improvements, driving benefit of VND2.55b in PR value (in 2013) and improving brand awareness through a combination of creativity, initiative, and strong leadership.
Broad-based background encompasses exception work ethic and commitment to organisational objectives. Proactive manager, team leader and tactical planner with ability to hire, train and motivate top performers.
Planned and executed PR campaigns/ activities to both Acecook brand as well as each products brand which are in line with company positioning and vision.
Worked with R&D/ Brand Management/ Market Research/ HR team to develop suitable communications activities to specific audience group.
In-charged of writing task for press release/ internal and external communications/ advertorials/ leader's speeches/ newsletters/ website and POSMs contents.
