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Nhat Linh, Duong

Nhat Linh, Duong

PR & Communication Director

38 years old
HCMC (+84) Vietnam
Employed Open to opportunities
Contact me
Accomplished marketing & PR professional with 7 years of distinguished performance in the Banking/ FMCG/ Fashion industry.

Portfolio of achievements includes increasing revenue, contributing profit improvements, driving benefit of VND2.55b in PR value (in 2013) and improving brand awareness through a combination of creativity, initiative, and strong leadership.

Broad-based background encompasses exception work ethic and commitment to organisational objectives. Proactive manager, team leader and tactical planner with ability to hire, train and motivate top performers.
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Experiences
  • Functional:
    1] Develop annual marketing plan in conjunction with the company’s plan for both Retail and Business Banking. This should detail the year’s activities to meet company’s objectives.
    2] Create, manage and supervise communications plan for all product launching with agreed KPIs.
    3] Identify potential & strategic business partnership and opportunities for the company.
    4] Create, manage and be responsible for Branding guidelines, Corporate Identity, Media plan.
    5] Build KPIs for all marketing projects/ campaigns/ plans.
    6] Responsible for the marketing of company products and services to the right market whether B2B or B2C.
    7] Other project as assigned by the General Director.
  • Managerial:
    1] Assist Retail and Business Banking to achieve frequent, timely and positive media coverage as per KPIs.
    2] Leads staff to conduct market research/ market intelligence/ customer behavior in order to identify market requirements for current and future products when needed.
  • Organizational:
    1] Responsible for budgeting and delivering all marketing activities within the agreed budget.
    2] Demonstrate the ability to interact and cooperate with all company employees and departments.
    3] Build trust, value others, communicate effectively, drive execution, foster innovation, focus on delivery to customers, collaborate with others, solve problems creatively and demonstrate highly integrity.
    4] Maintain professional internal and external relationships that meet company core values.
    5] Proactively establish and maintain effectively working team relationships with all support departments.
  • Leaded in developing MDB’s brand, marketing communications and PR strategies:
    1] Formulated Marketing procedure.
    2] Managed strategies and monitored brand development including: logo, BIS, merchandising and brand value across branches and selling points.
    3] Conducted marketing communications campaigns for launching new products/ new services/ new outlets across the whole bank.
    4] Established PR strategies which is in line with MDB’s brand positioning and vision.
  • Planned, executed and monitored all branding/ marketing communications/ and PR campaigns:
    1] Planned and proposed annual budget for branding/ communications/ and PR campaigns.
    2] Defined audience segmentation for communications activities.
    3] Planned and implemented the communications plans/ tactical plans/ ad hoc activities, allocated and control budget, cooperated with branches directors to ensure the consistent execution between HO and outlets.
    4] Responsible for the various PR messages: press releases/ internal and external communications/ advertorials/ leader's speeches/ newsletters/ website and POSMs contents.
    5] Coordinated with other parties to roll out new branches extending to 50 outlets across the country with the new look and feel which is comparable to foreign banks such as HSBC, Standard Chartered or ANZ.
    6] In-charged of whole bank's events: press conferences/ grand opening ceremonies/ product events/ internal events/ annual bank parties... and made sure those events are in line with MDB’s positioning and image.
    7] Worked with agencies (PR/ media/ market research agencies).
    8] Set up a monthly internal newsletter with proven readership.
    9] Managed and strengthen media relationships. Frequently organised the cozy meeting between CEO/ Deputy CEO and journalists to consolidate their relationship and keep journalists updated MDB's new news.
  • Tracking and reporting:
    1] Tracking and reporting of media effectiveness, media coverage on MDB and competitors frequently.
    2] Post-campaign evaluation report periodically.
    3] Monthly report of total spending for branding/ communications/ and PR.
  • Planned and executed PR campaigns/ activities to both Acecook brand as well as each products brand which are in line with company positioning and vision.
  • Worked with R&D/ Brand Management/ Market Research/ HR team to develop suitable communications activities to specific audience group.
  • Analysed, proposed and implemented suitable sponsorship programs/ charity funds/ press conference/ product launching/ awards...
  • Set up and strengthen media relationships.
  • In-charged of writing task for press release/ internal and external communications/ advertorials/ leader's speeches/ newsletters/ website and POSMs contents.
  • Ready to cope with information risky.
  • Assisted to CEO in daily works:
    1] Managed CEO's schedule.
    2] Interpreted in all meetings/ events.
    3] Followed up and coordinated with other parties to ensure assigned tasks and expected results were delivered.
    4] Took care of partners relationships, supported CEO to receive suppliers/ partners/ buyers/ HO's colleagues.
  • In-charged of all events/ projects related to PR/ CSR/ Internal communication.
  • KPI periodical reported to CEO and HongKong HO.
  • Managed and kept track CEO's personal information.
  • Supported to Marketing team to organise of external/ internal events.
  • Leaded PGs team with widely PG's network: hire, train, manage and encourage team on eventful days.
  • In-charged of MC at all external/ internal events.
Education

BA in Industrial Management

HCMC Polytechnic University

2004 to 2009
Faculty: School of Industrial Management (SIM)
Major: Marketing and Management
GPA: 7.21/10
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Interests

Going out

  • Travel
  • Lifestyle

Arts

  • Music
  • Reading and writing
Skills

Language

  • Highly fluent bilinguals in both Vietnamese and English.

Computer

  • Advanced level of MS Word, MS Excel, MS PowerPoint, MS Visio, MS Project, MS Online working (Internet, Intranet, Outlook)…
  • Basic level of Graphic design software: Photoshop, AI, Corel Draw...

Writing

  • Superior writing, composing and editing skill.
    Advanced
  • High sensibility to human insight, life, colour, aesthetic...
    Advanced

Communication & Presentation

  • Effective communication skill both written and oral.
    Expert
  • Effective listener and speaker.
    Expert
  • Self-esteem and confidence were gained during MC job at many events.
    Expert

Project Management

  • Ability to negotiate and persuade.
  • Ability to work in a fast-paced and efficient under pressure.
  • Ability to initiate, manage cross-functional teams and multi-disciplinary projects.
  • Ability to achieve the target within given time and budget.
  • Ability to solve problem and operate.

Leader

  • Well-trained the strong leadership in international working environment.
    Advanced
  • Influencing, leading, and delegating abilities.
    Advanced
  • Good team-player.
    Expert
  • Ensuring the team's performance must be recognised.
    Expert
  • Ability to resolve conflict by open discussed with team.
    Expert

Interpersonal

  • Working along well with fellow colleagues as well as interacting with senior Management members or even Board members.
    Expert
  • Great ability of creating, building and strengthening relationship.
    Expert
Portfolios

Letter of Reference

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