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Liliana Persina

CEMS MIM Student and Social Media Manager

Liliana Persina
29 years old
Prague (10100) Czech Republic
Professional Status
Employed
Available
About Me
Second-year CEMS MIM student balancing a double masters degree program with freelance social media management. Looking for experience in Strategy and Marketing.

Address:
Kozacka 197/10, Prague 10, 10100, Czech Republic
  • Innovation business unit initiative for Pure Steam Generators in the Garment Care department.
Detailed Description
  • Teaming-up with the Marketing and Sales group to win the project in the pilot phase.
  • Development of a committed project management plan in consultation with management, ensuring requirements and deliverables definition.
  • Contributing to the country teams to define strategy, market approach and develop an attractive proposition.
  • Defining necessary competencies and team composition to fulfill the assignment, arrange the necessary resources.
  • Arranging where applicable outsourcing of Design and Logistics on the basis of in house specification.
  • Identifying Project risks and defining risk reduction and mitigation plans.
  • Project mapping ways to influence the entire customer journey of choosing super glue so to increase the closure rate at the point of sale for the brand "SuperAttak".
  • Social Media and Community Management for the Russian project "Ekho Kavkaza" under the Georgian service of Radio Free Europe.
Detailed Description
  • Developing and managing the online marketing for “Ekho Kavkaza”, effectively driving brand and content awareness, engagement and traffic to social media pages.
  • Working towards a strong, visible social media presence and developing concepts with viral potential. Continuously monitoring online public relations and online following community.
  • Assessing social media marketing strategies to determine the rate of return. Identifying and tapping into new channels to optimize ROI and fuel revenue growth.
  • Online community moderation of all user-generated content within forums, comments, images, videos, and audio.
  • Optimizing copy and landing pages for search engine optimization.
  • Providing support to all practice groups in executing internal and external marketing and business development initiatives.
  • Coordination and preparation of pitches, presentations and RFP responses.
  • Coordination and planning of all marketing events, including in-house seminars, social events and external conferences.
Company Description
Moscow, Russia Office

Team Leader

Cater Prague
September 2012 to June 2014
  • Management of the student club to raise awareness about, and active support for, the homeless community in Prague; further expanded to two schools in Prague.
Company Description
Cater Prague is a charitable organization established to transport excess food from catering companies to Potravinová Banka, a city food bank that serves those in need.
  • Copywriting, content editing, editorial process of a weekly broadcast.
  • Social media research and web management.
  • Internal data base creation and implementation.
Company Description
Russian Service, Washington D.C., United States
Company website
  • Organization and coordination of in-house training programs on the use and implementation of various social media tools.
  • Supporting the creation and production of tech and social media collateral.
Company Description
Prague, Czech Republic
Company website