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Léna Benabdeljalil

Léna Benabdeljalil

Online Marketing Specialist

37 years old
Driving License
Irvine (92618) United States (California)
Employed Open to opportunities
Contact me
Dynamic Web Marketing Specialist with blended experience in search engine optimization (SEO) strategies, I am also interested in social media and market intelligence.

Thanks to my dual culture and my experiences in various sectors, I have the ability to quickly adapt to changes and be flexible in a wide variety of situations.

Drawing on solid writing skills, I have the ability to produce compelling web content and high-impact marketing pieces. Well-versed in social media platforms, I utilize SEO tools to engage with social audiences and drive consumer traffic.

Accomplished in driving successful project completions, I have an additional expertise in event coordination and database management.
Resume created on DoYouBuzz
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Experiences
  • Strategy development with competitive Analysis and Social Media Audit.
  • Implementation of paid social media campaigns on Facebook, Instagram & LinkedIn.
  • Develop, implement and manage paid search ad campaigns and shopping campaigns on behalf of B2B & B2C clients.
  • Restructure campaigns to improve Click Through Rates, quality scores and overall performance.
  • Reporting social media, website and advertising campaigns performances.
  • Track and report effectiveness of current SEO and SEM activities.
  • Work with clients to improve e-commerce site conversion rates through usability audits and Google Analytics data analysis.
  • Performed site audits for SEO improvements.
  • Worked with development team to have onsite updates made.
  • Performed keyword research and made recommendations for content and linking strategies to clients.
  • Co-hosted a monthly editorial board.
  • Implemented on-page SEO best practices using strategic business keywords.
  • Managed email marketing campaign from start to finish.
  • Wrote ads and tracked statistics for pay-per-click campaigns with our web agency.
  • Produced rich and engaging video content and simulators.
  • Created and updated site content on www.ag2rlamondiale.fr
  • Set up contact forms and landing pages with specifications, tagging plans and acceptance testing.
  • Performed site maintenance, handling developments and bug fixes in collaboration with IT department.
  • Implemented and integrated business operations.
  • Collaborated to social media strategy involving crisis management (bad buzz), social media giveaways and contests, animations...
  • Created new online communities featuring movies, TV shows and cooking segments.
  • Tracked technical changes : optimizing CMS...
  • Developed digital strategy involving website optimization, e-CRM, and web 2.0 components
  • Organized online and offline events.
  • Executed email campaigns and telephone prospecting.
  • Updated website content and created social media accounts.
  • Updated prospect files and transferred databases in Salesforce.
  • Managed communications media including kakemonos, flyers and posters.
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Resume created on DoYouBuzz