Léna Benabdeljalil
Online Marketing Specialist
37 years old
Driving License
Irvine (92618) United States (California)
Employed
Open to opportunities
Dynamic Web Marketing Specialist with blended experience in search engine optimization (SEO) strategies, I am also interested in social media and market intelligence.
Thanks to my dual culture and my experiences in various sectors, I have the ability to quickly adapt to changes and be flexible in a wide variety of situations.
Drawing on solid writing skills, I have the ability to produce compelling web content and high-impact marketing pieces. Well-versed in social media platforms, I utilize SEO tools to engage with social audiences and drive consumer traffic.
Accomplished in driving successful project completions, I have an additional expertise in event coordination and database management.
Thanks to my dual culture and my experiences in various sectors, I have the ability to quickly adapt to changes and be flexible in a wide variety of situations.
Drawing on solid writing skills, I have the ability to produce compelling web content and high-impact marketing pieces. Well-versed in social media platforms, I utilize SEO tools to engage with social audiences and drive consumer traffic.
Accomplished in driving successful project completions, I have an additional expertise in event coordination and database management.
Online Marketing Analyst
GoldenComm
September 2015
to February 2017
Full-time
Newport Beach
United States - California
- Strategy development with competitive Analysis and Social Media Audit.
- Implementation of paid social media campaigns on Facebook, Instagram & LinkedIn.
- Develop, implement and manage paid search ad campaigns and shopping campaigns on behalf of B2B & B2C clients.
- Restructure campaigns to improve Click Through Rates, quality scores and overall performance.
- Reporting social media, website and advertising campaigns performances.
- Track and report effectiveness of current SEO and SEM activities.
- Work with clients to improve e-commerce site conversion rates through usability audits and Google Analytics data analysis.
- Performed site audits for SEO improvements.
- Worked with development team to have onsite updates made.
- Performed keyword research and made recommendations for content and linking strategies to clients.
Web Marketing Specialist
AG2R LA MONDIALE
June 2012
to December 2014
Full-time
Paris
France
- Co-hosted a monthly editorial board.
- Implemented on-page SEO best practices using strategic business keywords.
- Managed email marketing campaign from start to finish.
- Wrote ads and tracked statistics for pay-per-click campaigns with our web agency.
- Produced rich and engaging video content and simulators.
- Created and updated site content on www.ag2rlamondiale.fr
- Set up contact forms and landing pages with specifications, tagging plans and acceptance testing.
- Performed site maintenance, handling developments and bug fixes in collaboration with IT department.
Community Manager
Fnac.com
May 2011
to October 2011
Internship
Ivry-Sur-Seine
France
- Implemented and integrated business operations.
- Collaborated to social media strategy involving crisis management (bad buzz), social media giveaways and contests, animations...
- Created new online communities featuring movies, TV shows and cooking segments.
- Tracked technical changes : optimizing CMS...
Web Marketing Consultant
National Opera of Paris
December 2010
to April 2011
Consultant
Paris
France
- Developed digital strategy involving website optimization, e-CRM, and web 2.0 components
Web Marketing and Communication Assistant
WEDIA
September 2009
to March 2010
Internship
Paris
France
- Organized online and offline events.
- Executed email campaigns and telephone prospecting.
- Updated website content and created social media accounts.
- Updated prospect files and transferred databases in Salesforce.
- Managed communications media including kakemonos, flyers and posters.
Coursework: Innovation Marketing, Brand Management, Consumer Behavior
Coursework: Social Media, Web Marketing, SEM, Community Management, Advertising, e-CRM
The most recognized diploma about the Internet in France developed by proven experts of the sector. Classes are given by teachers from the professionnal world, most of them being entrepreneurs.
The most recognized diploma about the Internet in France developed by proven experts of the sector. Classes are given by teachers from the professionnal world, most of them being entrepreneurs.
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French: Native speaker
Expert
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Arabic: Native speaker
Expert
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English: Fluent
Advanced
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Japanese: Basic knowledge
Notions
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Spanish : Basic knowledge
Notions
- CMS : Jahia 6.1, Jahia 6.6, WEDIA Web Motion Software, Comète, Hubspot, Wordpress, Joomla, Brightcove, Kentico, Magento, Shopify
- CRM: Salesforce, Avaya, Akio
- Analytics: Google Analytics, Google Tag Manager, Advanced Web Ranking, Adobe Site Catalyst, SPSS, Mongoose, VWO, NinjaCat Report
- SEM: Google Adwords, Adwords Editor, Google Search Console, Microsoft Adcenter (Bing Ads), XENU, Yooda SeeURank, Pingdom, Copyscape, TrustRank, Alexa, SEMRush, KeywordSpy, Spyfu, Moz Local & Pro
- E-Reputation: Synthesio, Digimind
- E-mail Marketing: MailPerformance, Adobe Campaign (Neolane)
- Great team worker
- Enthusiastic
- Good listening skills
