Highly creative and dynamic Head of Marketing with 10+ years’ experience in strategic planning, digital marketing and management on a global platform within the Travel and Tourism Sector.
Management and mentoring of the UK marketing team of five direct reports (Content Manager, Senior Marketing Executive, Digital Acquisition Executive, Community Manager and one Trainee). Develop and drive innovative marketing strategies aimed at raising the profile of France among British audiences as a holiday destination of choice. Execute targeted multi-media campaigns through analysis of market intelligence and customer insight. Own marketing budgets (up to £3M) and oversee financials and invoicing. Account management for media and creative agencies. Manage full B2C digital experience on owned and paid media channels.
Customer conversion optimisation through SEO, SEM, PPC and CRM implementations
Increase targeting, response and conversion rates through developing customer data builds, personas, usage and analytics
Productivity maximisation through effective mentoring and implementation of key performance indicators, aligned to objectives, priorities and processes (introduced Google Studio to create visuals and interactive dashboards to help the team visualise their achievements, targets and strategic direction)
Established new partnerships with public and private stakeholders through the delivery of presentations showcasing campaign optimisation potential, aligning solutions to their objectives
Ensure branding elements are visible in all artwork and that the content produced are in adherence to the agency’ communication and branding guidelines
Manage various EU procurement processes, tenders, and legal contracts
Creative and Media Agencies relationship management
Atout France, Agence de développement touristique de la France à l'étranger.
August 2009
to 2016
Full-time
Londres
United Kingdom
End to end management of the publication of the bi-annual agency’s consumer magazine (content production, design, budget sourcing, print, and distribution)
Controlled the marketing budget (up to £3M), monitoring and invoicing
