Hervé Le Feuvre
Head of Marketing
45 years old
Driving License
Londres (N169BU) United Kingdom
Professional Status
Employed
Available
About Me
Highly creative and dynamic Head of Marketing with 10+ years’ experience in strategic planning, digital marketing and management on a global platform within the Travel and Tourism Sector.
More information here: www.hervelefeuvre.com
More information here: www.hervelefeuvre.com
Head of Marketing
Atout France
Since 2016
- Management and mentoring of the UK marketing team of five direct reports (Content Manager, Senior Marketing Executive, Digital Acquisition Executive, Community Manager and one Trainee). Develop and drive innovative marketing strategies aimed at raising the profile of France among British audiences as a holiday destination of choice. Execute targeted multi-media campaigns through analysis of market intelligence and customer insight. Own marketing budgets (up to £3M) and oversee financials and invoicing. Account management for media and creative agencies. Manage full B2C digital experience on owned and paid media channels.
- Customer conversion optimisation through SEO, SEM, PPC and CRM implementations
- Increase targeting, response and conversion rates through developing customer data builds, personas, usage and analytics
- Productivity maximisation through effective mentoring and implementation of key performance indicators, aligned to objectives, priorities and processes (introduced Google Studio to create visuals and interactive dashboards to help the team visualise their achievements, targets and strategic direction)
- Established new partnerships with public and private stakeholders through the delivery of presentations showcasing campaign optimisation potential, aligning solutions to their objectives
- Ensure branding elements are visible in all artwork and that the content produced are in adherence to the agency’ communication and branding guidelines
- Manage various EU procurement processes, tenders, and legal contracts
- Creative and Media Agencies relationship management
Head of Communications- Londres
Atout France, Agence de développement touristique de la France à l'étranger.
August 2009
to 2016
Full-time
Londres
United Kingdom
- End to end management of the publication of the bi-annual agency’s consumer magazine (content production, design, budget sourcing, print, and distribution)
- Controlled the marketing budget (up to £3M), monitoring and invoicing
Marketing Manager - Sydney
Atout France, Agence de développement touristique de la France à l'étranger.
May 2006
to July 2009
Full-time
Sydney
Australia - New South Wales
Marketing Assistant - Sydney
Atout France, Agence de développement touristique de la France à l'étranger.
January 2004
to May 2006
Full-time
Sydney
Australia - New South Wales
In 2017, I graduated with a Post-Graduate diploma in Digital Marketing with "distinction" from the Digital Marketing Institute. Thanks to this this online intensive course, I have gained a high level of understanding in Digital Marketing. Throuhgout the course, I have succesfully submitted a research and strategic assignements provided for a real company of my choice. The research assignement outlines those main chapters: target audiences, evolution and impact of digital technologies relevant to the target audiences, impact on the industry, and future trends.
The strategic assignment provided strategic marketing recommandations based on situation analysis, audiences and personas, objectives, action plan, budget and measurement.
The strategic assignment provided strategic marketing recommandations based on situation analysis, audiences and personas, objectives, action plan, budget and measurement.
Comptabilité
Gestion financiere
Marketing
Ressources humaines
Gestion financiere
Marketing
Ressources humaines
-
Prospection
Advanced
-
Relation clientèle
Advanced
- Présentations
-
Stratégies marketing et mise en place.
Expert
-
Relation agences media et creatives.
Expert
-
Référencement payant: stratégie, mise en place, optimisation, retour sur investissement
Advanced
-
Medias Sociaux
Advanced
-
Vidéos en ligne: production et diffusion
Good
- Site de campagne: Ojectifs, gestion des contenus, analyse sur Google analytics
-
Gestion d'équipe
Advanced
-
Recrutement
Good
-
Anglais: bilingue
Expert
-
Espagnol - niveau intermédiaire
Good
-
Gestion budgétaire
Expert
- Optimisation
