I am an accomplished and seasoned MarCom Director and Creative Director with over 25 years of experience conceptualizing and delivering strategic and engaging marketing and communications campaigns across B2B and B2C mediums for leading global brands on an international scale.
I have a broad spectrum of skills including marketing and communications management, corporate strategy development, content creation, copywriting and journalism, branding and advertising, digital & social media campaigns, and corporate communications.
During my international career, I developed Go-to-Market proposals and digital strategies to meet client and business objectives whilst being able to balance long-term strategy with short-term commercial and operational KPIs using positive energy, drive and marketing talent.
My accomplishments include:
• Successfully won agency pitches and negotiated annual retainer contracts with major accounts and played a key role in delivering engaging social media campaigns, in-store activations, ATL/BTL campaigns, digital strategies and PR campaigns (JAD).
• Played a pivotal role in enhancing creativity and quality of work through reorganizing internal processes, scrutinizing the full lifecycle for creative processes and overseeing changes to art, copy and production departments (JAD).
• Supported the production of the fictional film Animal, which won Jury Special Prize at 2017 Italian Movie Award and Jury Award at 2018 RAKFAF.
I am now seeking new opportunities where my blend of creative thinking, strategy development and marketing and communications expertise can be utilized to transform brand performance, increase revenue and maximize consumer engagement.
