Pierrick Le Bourdiec
Head of Marketing and Communications | Creative Director (Copy) | Content Strategist
56 years old
Driving License
Employed
Available
I am an accomplished and seasoned MarCom Director and Creative Director with over 25 years of experience conceptualizing and delivering strategic and engaging marketing and communications campaigns across B2B and B2C mediums for leading global brands on an international scale.
I have a broad spectrum of skills including marketing and communications management, corporate strategy development, content creation, copywriting and journalism, branding and advertising, digital & social media campaigns, and corporate communications.
During my international career, I developed Go-to-Market proposals and digital strategies to meet client and business objectives whilst being able to balance long-term strategy with short-term commercial and operational KPIs using positive energy, drive and marketing talent.
My accomplishments include:
• Successfully won agency pitches and negotiated annual retainer contracts with major accounts and played a key role in delivering engaging social media campaigns, in-store activations, ATL/BTL campaigns, digital strategies and PR campaigns (JAD).
• Played a pivotal role in enhancing creativity and quality of work through reorganizing internal processes, scrutinizing the full lifecycle for creative processes and overseeing changes to art, copy and production departments (JAD).
• Supported the production of the fictional film Animal, which won Jury Special Prize at 2017 Italian Movie Award and Jury Award at 2018 RAKFAF.
I am now seeking new opportunities where my blend of creative thinking, strategy development and marketing and communications expertise can be utilized to transform brand performance, increase revenue and maximize consumer engagement.
I have a broad spectrum of skills including marketing and communications management, corporate strategy development, content creation, copywriting and journalism, branding and advertising, digital & social media campaigns, and corporate communications.
During my international career, I developed Go-to-Market proposals and digital strategies to meet client and business objectives whilst being able to balance long-term strategy with short-term commercial and operational KPIs using positive energy, drive and marketing talent.
My accomplishments include:
• Successfully won agency pitches and negotiated annual retainer contracts with major accounts and played a key role in delivering engaging social media campaigns, in-store activations, ATL/BTL campaigns, digital strategies and PR campaigns (JAD).
• Played a pivotal role in enhancing creativity and quality of work through reorganizing internal processes, scrutinizing the full lifecycle for creative processes and overseeing changes to art, copy and production departments (JAD).
• Supported the production of the fictional film Animal, which won Jury Special Prize at 2017 Italian Movie Award and Jury Award at 2018 RAKFAF.
I am now seeking new opportunities where my blend of creative thinking, strategy development and marketing and communications expertise can be utilized to transform brand performance, increase revenue and maximize consumer engagement.
Senior Creative Copywriter and Social Media Manager
UltraFluide
June 2007
to September 2013
Full-time
Paris
France
- During this period, I was accountable for developing creative concepts and providing copywriting across multiple channels for clients across the real estate, financial services, insurance and consultancy sectors including Icade, CBRE, Cushman & Wakefield, JLL, UBS Real Estate, GE Capital Real Estate, IVG Immobilien, AXA REIM, BNP Paribas, SCOR Global, JP Morgan, AEW and Union Investment. I translated draft technical documents into engaging content as well as developing website content, printed corporate brochures, newsletters, guides, technical materials, emailing, and social media content to meet audience needs. In addition, I conceptualized and produced marketing campaign materials and communications including short ads copy, sales aids, white papers and call scripts to maximize business performance and enhance audience engagement, and worked in close collaboration with graphic and web designers to facilitate development and delivery of engaging and compelling visual output whilst enhancing user experience and engagement. I liaised regularly with clients and their teams to understand objectives and present marketing and communications ideas and concepts in line with their specifications and brand promise, and played a pivotal role in coordinating and developing successful cross-channel marketing and product offering campaigns and initiatives for clients including real estate trade shows and exhibitions including MIPIM and MAPIC. Most notably, I was instrumental in driving business growth through sharing knowledge of urban planning and architecture, which led to a significant increase in high-profile projects including major urban projects and real estate programs up to 200,000sqm of sustainable residential and office space developments and 1,000,000sqm for urban projects.
