Pierrick Le Bourdiec
Head of Marketing and Communications | Creative Director (Copy) | Content Strategist
56 years old
Driving License
Employed
Available
I am an accomplished and seasoned MarCom Director and Creative Director with over 25 years of experience conceptualizing and delivering strategic and engaging marketing and communications campaigns across B2B and B2C mediums for leading global brands on an international scale.
I have a broad spectrum of skills including marketing and communications management, corporate strategy development, content creation, copywriting and journalism, branding and advertising, digital & social media campaigns, and corporate communications.
During my international career, I developed Go-to-Market proposals and digital strategies to meet client and business objectives whilst being able to balance long-term strategy with short-term commercial and operational KPIs using positive energy, drive and marketing talent.
My accomplishments include:
• Successfully won agency pitches and negotiated annual retainer contracts with major accounts and played a key role in delivering engaging social media campaigns, in-store activations, ATL/BTL campaigns, digital strategies and PR campaigns (JAD).
• Played a pivotal role in enhancing creativity and quality of work through reorganizing internal processes, scrutinizing the full lifecycle for creative processes and overseeing changes to art, copy and production departments (JAD).
• Supported the production of the fictional film Animal, which won Jury Special Prize at 2017 Italian Movie Award and Jury Award at 2018 RAKFAF.
I am now seeking new opportunities where my blend of creative thinking, strategy development and marketing and communications expertise can be utilized to transform brand performance, increase revenue and maximize consumer engagement.
I have a broad spectrum of skills including marketing and communications management, corporate strategy development, content creation, copywriting and journalism, branding and advertising, digital & social media campaigns, and corporate communications.
During my international career, I developed Go-to-Market proposals and digital strategies to meet client and business objectives whilst being able to balance long-term strategy with short-term commercial and operational KPIs using positive energy, drive and marketing talent.
My accomplishments include:
• Successfully won agency pitches and negotiated annual retainer contracts with major accounts and played a key role in delivering engaging social media campaigns, in-store activations, ATL/BTL campaigns, digital strategies and PR campaigns (JAD).
• Played a pivotal role in enhancing creativity and quality of work through reorganizing internal processes, scrutinizing the full lifecycle for creative processes and overseeing changes to art, copy and production departments (JAD).
• Supported the production of the fictional film Animal, which won Jury Special Prize at 2017 Italian Movie Award and Jury Award at 2018 RAKFAF.
I am now seeking new opportunities where my blend of creative thinking, strategy development and marketing and communications expertise can be utilized to transform brand performance, increase revenue and maximize consumer engagement.
Creative Director and Screenwriter
Tambi Studios
October 2013
to July 2014
Part-time
Dubai
United Arab Emirates
- I was appointed to the role of Creative Director and Screenwriter on a contract basis with accountability for conceptualizing, writing and developing multiple scripts with ownership of the full end-to-end production processes. I worked in close collaboration with the GM and Producers to plan and develop engaging long and short form branded content for clients including the Federal Telecommunications Regulatory Authority, the Prime Minister’s Office, Etisalat and DEWA, and provided effective and collaborative leadership to highly-skilled teams ensuring projects and materials were delivered in line with stringent quality standards, creativity and production value. In addition, I liaised with clients, producers, film crews, editors, graphic designers and sound engineers to facilitate delivery of outcomes whilst also cultivating and managing relationships with third parties, and introduced live-streaming, dubbing & subtitling, and scripting functions to enhance offerings to clients. I was also instrumental in negotiating, proposing and pitching creative ideas to the Emirati authorities.
