Pierrick Le Bourdiec
Head of Marketing and Communications | Creative Director (Copy) | Content Strategist
56 years old
Driving License
Employed
Available
I am an accomplished and seasoned MarCom Director and Creative Director with over 25 years of experience conceptualizing and delivering strategic and engaging marketing and communications campaigns across B2B and B2C mediums for leading global brands on an international scale.
I have a broad spectrum of skills including marketing and communications management, corporate strategy development, content creation, copywriting and journalism, branding and advertising, digital & social media campaigns, and corporate communications.
During my international career, I developed Go-to-Market proposals and digital strategies to meet client and business objectives whilst being able to balance long-term strategy with short-term commercial and operational KPIs using positive energy, drive and marketing talent.
My accomplishments include:
• Successfully won agency pitches and negotiated annual retainer contracts with major accounts and played a key role in delivering engaging social media campaigns, in-store activations, ATL/BTL campaigns, digital strategies and PR campaigns (JAD).
• Played a pivotal role in enhancing creativity and quality of work through reorganizing internal processes, scrutinizing the full lifecycle for creative processes and overseeing changes to art, copy and production departments (JAD).
• Supported the production of the fictional film Animal, which won Jury Special Prize at 2017 Italian Movie Award and Jury Award at 2018 RAKFAF.
I am now seeking new opportunities where my blend of creative thinking, strategy development and marketing and communications expertise can be utilized to transform brand performance, increase revenue and maximize consumer engagement.
I have a broad spectrum of skills including marketing and communications management, corporate strategy development, content creation, copywriting and journalism, branding and advertising, digital & social media campaigns, and corporate communications.
During my international career, I developed Go-to-Market proposals and digital strategies to meet client and business objectives whilst being able to balance long-term strategy with short-term commercial and operational KPIs using positive energy, drive and marketing talent.
My accomplishments include:
• Successfully won agency pitches and negotiated annual retainer contracts with major accounts and played a key role in delivering engaging social media campaigns, in-store activations, ATL/BTL campaigns, digital strategies and PR campaigns (JAD).
• Played a pivotal role in enhancing creativity and quality of work through reorganizing internal processes, scrutinizing the full lifecycle for creative processes and overseeing changes to art, copy and production departments (JAD).
• Supported the production of the fictional film Animal, which won Jury Special Prize at 2017 Italian Movie Award and Jury Award at 2018 RAKFAF.
I am now seeking new opportunities where my blend of creative thinking, strategy development and marketing and communications expertise can be utilized to transform brand performance, increase revenue and maximize consumer engagement.
Creative Director and Strategy Planner
JAD
August 2014
to August 2016
Full-time
Dubai
United Arab Emirates
- As Creative Director and Strategy Planner, I oversaw and coordinated the delivery of creative solutions and strategies for the organization with leadership responsibility for a team of up to 16 design and copy professionals. I managed the development of marketing materials for client campaigns encompassing websites, radio, video, social media, POS activations and OOH ensuring alignment with client specifications, timelines and budgets, and worked closely with the GM to establish and oversee the implementation of the agency’s new strategic orientations with accountability for negotiating retainer contracts, driving business growth and engaging with clients. I provided comprehensive and strategic support to marketing managers regarding driving business and revenue growth, and delivered creative and engaging solutions for major clients including Agthia Group in Abu Dhabi, Easa Saleh Al Gurg Group, IFFCO, Sharjah Cooperative Society and the French Business Council.
Some of my most notable projects include:
Agthia Group, Abu Dhabi (Grand Mills and Agrivita): Developed creative content and strategy for the client 6–10 B2B / B2C campaigns per annum whilst also supporting the two brands in establishing their annual marketing plan
IFFCO (London Dairy, Igloo and Quanta): Produced creative content across print, digital and radio streams for 5 client B2C campaigns per annum whilst also recommending appropriate creative and activations for the MENA region and developing adaptations for other markets including UAE, KSA, Qatar and Kuwait
Easa Saleh Al Gurg Group (IDdesign, Benetton, Kare and Chattels & More): Provided creative and strategic support for client B2C campaigns, digital activations and branding strategies
Sharjah Cooperative Society (30 supermarkets): Offered strategic and creative support for the rebranding and digital transformation of the organization following successfully negotiating and securing a yearly retainer contract with the group
