Pierrick Le Bourdiec
Head of Marketing and Communications | Creative Director (Copy) | Content Strategist
56 years old
Driving License
Employed
Available
I am an accomplished and seasoned MarCom Director and Creative Director with over 25 years of experience conceptualizing and delivering strategic and engaging marketing and communications campaigns across B2B and B2C mediums for leading global brands on an international scale.
I have a broad spectrum of skills including marketing and communications management, corporate strategy development, content creation, copywriting and journalism, branding and advertising, digital & social media campaigns, and corporate communications.
During my international career, I developed Go-to-Market proposals and digital strategies to meet client and business objectives whilst being able to balance long-term strategy with short-term commercial and operational KPIs using positive energy, drive and marketing talent.
My accomplishments include:
• Successfully won agency pitches and negotiated annual retainer contracts with major accounts and played a key role in delivering engaging social media campaigns, in-store activations, ATL/BTL campaigns, digital strategies and PR campaigns (JAD).
• Played a pivotal role in enhancing creativity and quality of work through reorganizing internal processes, scrutinizing the full lifecycle for creative processes and overseeing changes to art, copy and production departments (JAD).
• Supported the production of the fictional film Animal, which won Jury Special Prize at 2017 Italian Movie Award and Jury Award at 2018 RAKFAF.
I am now seeking new opportunities where my blend of creative thinking, strategy development and marketing and communications expertise can be utilized to transform brand performance, increase revenue and maximize consumer engagement.
I have a broad spectrum of skills including marketing and communications management, corporate strategy development, content creation, copywriting and journalism, branding and advertising, digital & social media campaigns, and corporate communications.
During my international career, I developed Go-to-Market proposals and digital strategies to meet client and business objectives whilst being able to balance long-term strategy with short-term commercial and operational KPIs using positive energy, drive and marketing talent.
My accomplishments include:
• Successfully won agency pitches and negotiated annual retainer contracts with major accounts and played a key role in delivering engaging social media campaigns, in-store activations, ATL/BTL campaigns, digital strategies and PR campaigns (JAD).
• Played a pivotal role in enhancing creativity and quality of work through reorganizing internal processes, scrutinizing the full lifecycle for creative processes and overseeing changes to art, copy and production departments (JAD).
• Supported the production of the fictional film Animal, which won Jury Special Prize at 2017 Italian Movie Award and Jury Award at 2018 RAKFAF.
I am now seeking new opportunities where my blend of creative thinking, strategy development and marketing and communications expertise can be utilized to transform brand performance, increase revenue and maximize consumer engagement.
MarCom Consultant and Creative Strategist
Freelance
Since August 2016
Freelancer
Dubai
United Arab Emirates
- I currently work on a freelance basis providing marketing and communications strategy and consultancy including campaign development, copywriting and digital content creation for clients at a local, regional and international level to support brands in expanding their reach. I manage concepts, content creation, screenwriting and art direction to support film development and production, recommend appropriate formats for content, plan schedules, resolve operational issues, oversee pre-production, production and post-production stages, and liaise with suppliers and freelances across animation, motion-graphics, sound, editing and casting. In addition, I manage, coordinate and schedule the delivery of content and production requirements for digital media, social marketing, advertising and overall brand awareness in line with client specifications, and work closely with clients, multi-national accounts, advertising agencies and production houses to facilitate delivery of turnkey solutions in YouTube, Instagram and OTT formats. Notable projects include:
Nayla Al Khaja Films LLC (Film Production Company): Developing and implementing a MarCom, content, production and digital content strategy (including website www.naylaalkhaja.com) encompassing the development of concepts and scripts for various TVCs and corporate films and the development of a feature film for markets in Dubai (DIFF) and France (Cannes) from funding to presentation stage
Additional Projects: Delivered key MarCom tools and strategy solutions for clients including Pixel House, B2Cham Pictures, Dragon Oil, AS Marine, Lifecare Baniyas Hospital, API Centre UAE, Maserati, Bioderma (Naxos MENA), Air Arabia, Ferrari World Abu Dhabi, Unesco-MisK Foundation, Ken International and Al Futtaim Group Real Estate
