Pierrick Le Bourdiec
Head of Marketing and Communications | Creative Director (Copy) | Content Strategist
56 years old
Driving License
Employed
Available
I am an accomplished and seasoned MarCom Director and Creative Director with over 25 years of experience conceptualizing and delivering strategic and engaging marketing and communications campaigns across B2B and B2C mediums for leading global brands on an international scale.
I have a broad spectrum of skills including marketing and communications management, corporate strategy development, content creation, copywriting and journalism, branding and advertising, digital & social media campaigns, and corporate communications.
During my international career, I developed Go-to-Market proposals and digital strategies to meet client and business objectives whilst being able to balance long-term strategy with short-term commercial and operational KPIs using positive energy, drive and marketing talent.
My accomplishments include:
• Successfully won agency pitches and negotiated annual retainer contracts with major accounts and played a key role in delivering engaging social media campaigns, in-store activations, ATL/BTL campaigns, digital strategies and PR campaigns (JAD).
• Played a pivotal role in enhancing creativity and quality of work through reorganizing internal processes, scrutinizing the full lifecycle for creative processes and overseeing changes to art, copy and production departments (JAD).
• Supported the production of the fictional film Animal, which won Jury Special Prize at 2017 Italian Movie Award and Jury Award at 2018 RAKFAF.
I am now seeking new opportunities where my blend of creative thinking, strategy development and marketing and communications expertise can be utilized to transform brand performance, increase revenue and maximize consumer engagement.
I have a broad spectrum of skills including marketing and communications management, corporate strategy development, content creation, copywriting and journalism, branding and advertising, digital & social media campaigns, and corporate communications.
During my international career, I developed Go-to-Market proposals and digital strategies to meet client and business objectives whilst being able to balance long-term strategy with short-term commercial and operational KPIs using positive energy, drive and marketing talent.
My accomplishments include:
• Successfully won agency pitches and negotiated annual retainer contracts with major accounts and played a key role in delivering engaging social media campaigns, in-store activations, ATL/BTL campaigns, digital strategies and PR campaigns (JAD).
• Played a pivotal role in enhancing creativity and quality of work through reorganizing internal processes, scrutinizing the full lifecycle for creative processes and overseeing changes to art, copy and production departments (JAD).
• Supported the production of the fictional film Animal, which won Jury Special Prize at 2017 Italian Movie Award and Jury Award at 2018 RAKFAF.
I am now seeking new opportunities where my blend of creative thinking, strategy development and marketing and communications expertise can be utilized to transform brand performance, increase revenue and maximize consumer engagement.
MarCom Consultant and Creative Strategist
Freelance
Since August 2016
Freelancer
Dubai
United Arab Emirates
- I currently work on a freelance basis providing marketing and communications strategy and consultancy including campaign development, copywriting and digital content creation for clients at a local, regional and international level to support brands in expanding their reach. I manage concepts, content creation, screenwriting and art direction to support film development and production, recommend appropriate formats for content, plan schedules, resolve operational issues, oversee pre-production, production and post-production stages, and liaise with suppliers and freelances across animation, motion-graphics, sound, editing and casting. In addition, I manage, coordinate and schedule the delivery of content and production requirements for digital media, social marketing, advertising and overall brand awareness in line with client specifications, and work closely with clients, multi-national accounts, advertising agencies and production houses to facilitate delivery of turnkey solutions in YouTube, Instagram and OTT formats. Notable projects include:
Nayla Al Khaja Films LLC (Film Production Company): Developing and implementing a MarCom, content, production and digital content strategy (including website www.naylaalkhaja.com) encompassing the development of concepts and scripts for various TVCs and corporate films and the development of a feature film for markets in Dubai (DIFF) and France (Cannes) from funding to presentation stage
Additional Projects: Delivered key MarCom tools and strategy solutions for clients including Pixel House, B2Cham Pictures, Dragon Oil, AS Marine, Lifecare Baniyas Hospital, API Centre UAE, Maserati, Bioderma (Naxos MENA), Air Arabia, Ferrari World Abu Dhabi, Unesco-MisK Foundation, Ken International and Al Futtaim Group Real Estate
Creative Director and Strategy Planner
JAD
August 2014
to August 2016
Full-time
Dubai
United Arab Emirates
- As Creative Director and Strategy Planner, I oversaw and coordinated the delivery of creative solutions and strategies for the organization with leadership responsibility for a team of up to 16 design and copy professionals. I managed the development of marketing materials for client campaigns encompassing websites, radio, video, social media, POS activations and OOH ensuring alignment with client specifications, timelines and budgets, and worked closely with the GM to establish and oversee the implementation of the agency’s new strategic orientations with accountability for negotiating retainer contracts, driving business growth and engaging with clients. I provided comprehensive and strategic support to marketing managers regarding driving business and revenue growth, and delivered creative and engaging solutions for major clients including Agthia Group in Abu Dhabi, Easa Saleh Al Gurg Group, IFFCO, Sharjah Cooperative Society and the French Business Council.
Some of my most notable projects include:
Agthia Group, Abu Dhabi (Grand Mills and Agrivita): Developed creative content and strategy for the client 6–10 B2B / B2C campaigns per annum whilst also supporting the two brands in establishing their annual marketing plan
IFFCO (London Dairy, Igloo and Quanta): Produced creative content across print, digital and radio streams for 5 client B2C campaigns per annum whilst also recommending appropriate creative and activations for the MENA region and developing adaptations for other markets including UAE, KSA, Qatar and Kuwait
Easa Saleh Al Gurg Group (IDdesign, Benetton, Kare and Chattels & More): Provided creative and strategic support for client B2C campaigns, digital activations and branding strategies
Sharjah Cooperative Society (30 supermarkets): Offered strategic and creative support for the rebranding and digital transformation of the organization following successfully negotiating and securing a yearly retainer contract with the group
Creative Director and Screenwriter
Tambi Studios
October 2013
to July 2014
Part-time
Dubai
United Arab Emirates
- I was appointed to the role of Creative Director and Screenwriter on a contract basis with accountability for conceptualizing, writing and developing multiple scripts with ownership of the full end-to-end production processes. I worked in close collaboration with the GM and Producers to plan and develop engaging long and short form branded content for clients including the Federal Telecommunications Regulatory Authority, the Prime Minister’s Office, Etisalat and DEWA, and provided effective and collaborative leadership to highly-skilled teams ensuring projects and materials were delivered in line with stringent quality standards, creativity and production value. In addition, I liaised with clients, producers, film crews, editors, graphic designers and sound engineers to facilitate delivery of outcomes whilst also cultivating and managing relationships with third parties, and introduced live-streaming, dubbing & subtitling, and scripting functions to enhance offerings to clients. I was also instrumental in negotiating, proposing and pitching creative ideas to the Emirati authorities.
Senior Creative Copywriter and Social Media Manager
UltraFluide
June 2007
to September 2013
Full-time
Paris
France
- During this period, I was accountable for developing creative concepts and providing copywriting across multiple channels for clients across the real estate, financial services, insurance and consultancy sectors including Icade, CBRE, Cushman & Wakefield, JLL, UBS Real Estate, GE Capital Real Estate, IVG Immobilien, AXA REIM, BNP Paribas, SCOR Global, JP Morgan, AEW and Union Investment. I translated draft technical documents into engaging content as well as developing website content, printed corporate brochures, newsletters, guides, technical materials, emailing, and social media content to meet audience needs. In addition, I conceptualized and produced marketing campaign materials and communications including short ads copy, sales aids, white papers and call scripts to maximize business performance and enhance audience engagement, and worked in close collaboration with graphic and web designers to facilitate development and delivery of engaging and compelling visual output whilst enhancing user experience and engagement. I liaised regularly with clients and their teams to understand objectives and present marketing and communications ideas and concepts in line with their specifications and brand promise, and played a pivotal role in coordinating and developing successful cross-channel marketing and product offering campaigns and initiatives for clients including real estate trade shows and exhibitions including MIPIM and MAPIC. Most notably, I was instrumental in driving business growth through sharing knowledge of urban planning and architecture, which led to a significant increase in high-profile projects including major urban projects and real estate programs up to 200,000sqm of sustainable residential and office space developments and 1,000,000sqm for urban projects.
