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Laurent Mairet

Laurent Mairet

Executive Director - General Manager

51 years old
Dubai United Arab Emirates
Employed Available
Accomplished sales, marketing, services and operations executive with proven ability to build and grow organizations, manage complex business cases and lead large projects.
Strong leadership skills with expertise in marketing, sales, communication, strategics in corporate business, technics and business turnarounds.

A consistent record in achieving revenue and profitability goals, customer satisfaction objectives and improving partners engagement metrics.
1000 % COMPANY GROWTH IN 10 YEARS

Recognized strengths:
  • Innovate global business development skills
  • Record breaking sales revenues
  • Highly skilled at developing strategic account relationships
  • Advanced knowledge in Media & Information Technologies

Specialties:
  • Technologies implementation and development strategy
  • Top-end negotiation
  • Business unit and P&L management
  • Team leadership and people development
  • Strategic brand development and business planning
Resume created on DoYouBuzz

MBA Master of Business Administration course

The Ohio State University - USA

September 1995 to August 1996
Advanced professional 3d Cycle
International Trade
Marketing Management

Master of Business Management

Audencia Nantes Business School

September 1993 to August 1995
3rd cycle
International Marketing
Finance & accountancy
Entrepreneurship

Negociation & Sales Team Management BTS

French National Business School ENC Paris Bessières

September 1991 to June 1993
2nd cycle
Marketing Mix definition
Communication campaign
Lead generation & bid management
Sales & negociation
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  • General Operations management
    P&L & Business Unit management
    Company strategy set-up
    Sales teams animation
    Acquisition & merging policy
    Team building & recruitment plan
    Change Plan & training sessions
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  • 8 sales engineers management
    Sales strategy definition & implementation
    Forecast & operation lead & follow-up
    Training & incentives plans
    Recruitment & staffing
    => Achievements : 14 million euro revenue in 2009
  • Key accounts direct management for postproduction & broadcast markets
    Abroad sales & operations
    Digital Intermediate labs integration Bid & Project Manager
    => Achievements: 5-6 million euros a year of sales. 2 million euro of margin
  • Supply chain logistics & processes traceability analysis
    Food Traceability strategy implementation
    Logistic crates flow renting business model design
    Production & system set-up & follow-up
    National Asset Yield Management set-up
    => Achievements : 2 million crates rotations in 1999 within 60 Auchan hypermarkets
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  • Spanich subsidiary company creation
    Recruitment Campaign
    Processes Definition
    Oil purchasing policy implementation
    Distribution network set-up
    => Achievements : 750 million euros in 1999 / 39 people
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  • Commercial Attaché dedicated to luxury & consumer goods markets
    In charge of French Embassy’s economic monthly reports
    Exportation trips organization for French Cies françaises (Lalique, Dom, Guy Degrenne…)
    Establishment study & inauguration of 2 Christian Dior shops
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  • Business development and international sales & marketing in the Broadcast, Media & Entertainment and Newmedia industries.
  • Content Marketing and Content Creation
  • Real-Time Audience Engagement and Gamified User Experience
  • Strategic Project Management
  • Business development and international sales & marketing in the broadcast, media industry.
  • End-user interaction at Corporate level with strategic accounts.
  • Executive positions on corporate level with strong interaction between sales and marketing division and executive/investors level.
  • Team leadership and people management
  • Extensive negociation and lobbying in complex business environments
  • Langages : English, French, Spanish, German, some Arabic
  • Computer (Word, Excel, Power Point), Sage, MS Project, MS Visio, Photoshop, Illustrator, Quark, Avid, Final Cut Pro.
  • Sports : Sailing (regatta skipper), Ski, Rugby, Soccer
  • Leisuretime : Sail cruising, Trecking
  • Future : T-Commerce and Connected TV, Behavioral Marketing, Social Engagement with Content
  • Culture : Passion for the 16th century’s arabo-andalusian culture
  • Fine Wines & oenology