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Laurent Mairet

Laurent Mairet

Executive Director - General Manager

51 years old
Dubai United Arab Emirates
Employed Available
Accomplished sales, marketing, services and operations executive with proven ability to build and grow organizations, manage complex business cases and lead large projects.
Strong leadership skills with expertise in marketing, sales, communication, strategics in corporate business, technics and business turnarounds.

A consistent record in achieving revenue and profitability goals, customer satisfaction objectives and improving partners engagement metrics.
1000 % COMPANY GROWTH IN 10 YEARS

Recognized strengths:
  • Innovate global business development skills
  • Record breaking sales revenues
  • Highly skilled at developing strategic account relationships
  • Advanced knowledge in Media & Information Technologies

Specialties:
  • Technologies implementation and development strategy
  • Top-end negotiation
  • Business unit and P&L management
  • Team leadership and people development
  • Strategic brand development and business planning
Resume created on DoYouBuzz
Company Description
ScribbleLive MENA is a one-stop-shop company specialized in Live Content Creation,
Community Engagement and monetization. We design and deliver innovative solutions and turnkey Managed Projects, based on Industry Leaders cloud-based technologies and quality-centric Project Management methodologies.

Our specialties:
  • Liveblogging for Events coverage
  • Interactive Digital journalism
  • Live News publishing and syndication
  • Content Creation and Monetization
  • Data mining and Engagement rewarding platforms
  • Real-time digital marketing and Marketing Automation
  • Social Media and Community Engagement
  • User Database Management and Marketing Automation

Our services:
  • Market activation and sales
  • Solutions Design and Deployment
  • Implementation, training
  • Customer Success Management & support
  • Online Content strategy and creation
  • Content Monetization consulting and activation
  • Web and Mobile properties development
  • Event Management

Based in Dubai, ScribbleLive MENA represents ScribbleLive and Viafoura in Middle East, North Africa, Turkey, Iran and India.
Company website
Company Description
SynkOnAir launched a new era for the Media Industry in the Arab World. Our value proposition bridges Broadcast and Online markets. The COmpany launches a Social TV second screen App aiming to enhance the audience's attention and grow its engagement with programs and adverts.
We provide our clients Boradcasters and Brands with TV streams real-time synchronization with companion App called Synclie, and automatic content recognition for programs and adverts. We are specialized in developing mobile application modules where the users can get more social content, interact with shows and ads, comment, react, vote, play along, buy and get rewarded for their actions.
The team consist of expertise in the Broadcast, Telecom and Online industries.
Company website

Strategic Senior Consultant

Concept Consulting Worldwide
August 2012 to November 2012
Consultant
Dubai
United Arab Emirates
  • Set-up and organization of the Middle East regional company's operations
Detailed Description
  • Set the strategic marketing positioning advising the Board of Directors
    Establish and register the legal entities as branches in UAE, Saudi Arabia, Jordan and Cyprus
    Define the rules & governance of the company, MOA, Charters, Engagements & social commitments
    Build a comprehensive communication platform and digital marketing strategy and tools
Company Description
Concept Consulting Worldwide is a global consultancy and business development company dedicated in Renewable Energies Programs Development, HR, Management and Hospitality.
Its mission is to bring solutions and turnkey projects in Alternative Energies that satisfy the needs of the end-users, and produce a sustainable investment for our customers.
In the business since 1987, the Company provides its customers with world-class consulting methodologies in the fields of Organizational Development, HR, Profitability Improvement, Education, Training and People Development, Leadership and Management Development.
  • General Operations management
    P&L & Business Unit management
    Company strategy set-up
    Sales teams animation
    Acquisition & merging policy
    Team building & recruitment plan
    Change Plan & training sessions
Company Description
CTM Solutions is a leading company for Broadcast System Integration on the French Market
The company operates as a complete Solution & Workflow Designer within the top-end customers : TV channels, producers, posthouses, schools, archiving centers, services providers, video laboratories, sound design studios, Cinema studios...

Complete solutions provider
CTM Solutions provides complete packages for studio, mobile, HD, news, play-to-air applications, transmission, and post-production applications - all with products that can meet your needs both today and in the future.

A famous manufacturer
CTM Industry has been manufacturing, through Debrie Technologies, Cinema Industry products since 1898 and just merged few months ago a major broadcast automation maker, Ninsight.

A certified integrator of the "market leaders"
CTM Solutions has been selected by the major players in the business for its ability to educate, market, sell, install, integrate and provide support for their entire product lines.

A large services provider
CTM Solutions develops a wide scope of services towards its customers as renting, training center, consulting, operations management, on-air support, maintenance and technical support...
Company website
  • 8 sales engineers management
    Sales strategy definition & implementation
    Forecast & operation lead & follow-up
    Training & incentives plans
    Recruitment & staffing
    => Achievements : 14 million euro revenue in 2009
  • Key accounts direct management for postproduction & broadcast markets
    Abroad sales & operations
    Digital Intermediate labs integration Bid & Project Manager
    => Achievements: 5-6 million euros a year of sales. 2 million euro of margin
  • Supply chain logistics & processes traceability analysis
    Food Traceability strategy implementation
    Logistic crates flow renting business model design
    Production & system set-up & follow-up
    National Asset Yield Management set-up
    => Achievements : 2 million crates rotations in 1999 within 60 Auchan hypermarkets
Company Description
CHEP issues, collects, conditions and reissues more than 300 million pallets and containers from a global network of service centers, helping manufacturers and growers transport their products to distributors and retailers. Combining superior technology, decades of experience and an unmatched asset base, CHEP handles pallet and container supply chain logistics for customers in the consumer goods, produce, meat, home improvement, beverage, raw materials, petro-chemical and automotive industries.
Company website
  • Spanich subsidiary company creation
    Recruitment Campaign
    Processes Definition
    Oil purchasing policy implementation
    Distribution network set-up
    => Achievements : 750 million euros in 1999 / 39 people
Company Description
With 2.6 million m3 of petroleum products brought onto the market each year, Dyneff is a major player in fuel distribution across France and Spain. Since more than 50 years’ experience in supplying a wide choice of fuels and services to meet the needs of the trade, local authorities and the general public.

Dyneff’s drive for expansion as part of The Rompetrol Group N.V. is underpinned by a responsible approach to economic, environmental and safety issues, and is based on 3 sound principles:

Economic growth: the strategic alliance of refiner and distributor is boosting the expansion of a large-scale Mediterranean oil company operating throughout the supply chain.

In-house development: bringing together complementary skills has enabled Dyneff to become the distribution hub within The Rompetrol Group.

Environmental awareness: by way of considerable investment in an innovative infrastructure, Dyneff is in the forefront of environmental and safety regulations.
Company website
  • Commercial Attaché dedicated to luxury & consumer goods markets
    In charge of French Embassy’s economic monthly reports
    Exportation trips organization for French Cies françaises (Lalique, Dom, Guy Degrenne…)
    Establishment study & inauguration of 2 Christian Dior shops
Company Description
UBIFRANCE, the French agency for international business developement, comes under the aegis of France's
Ministry for the Economy, Industry & Employment. UBIFRANCE lies at the heart of France's public-sector export support framework. With 64 Trade Commissions in 44 countries, UBIFRANCE offers a comprehensive range of products and services aimed at accompanying French-based companies in their development on export markets :
• knowledge-based products and services, from business information to consultancy and monitoring services, in order to help companies elaborate a strategy for international expansion
• promotional operations in order to foster partnerships with companies outside France
Company website