Laurent Buldrini
Senior Business Development Executive
Professional Status
Employed
Open to opportunities
About Me
Approved Skills:
- Business development and relationship management with relevant partners in EMEA
With proven track records of new logos acquisition in B2B technology environment, highly committed to results and engaged to create new business streams and long-term revenues to achieve company and customers success.
- B2B-Sales & Business Development, Prospecting, Consultative Solution Sales, Sales Process Improvement, Sales Coaching, Mentoring
- New services development on vertical industries: Entertainment, Publishing, FMGC
Deep knowledge of cross-media and interactive marketing
Specializing in: Edge Compute & latency focused applications; IoT; live & on-demand streaming, OTT video, software/file downloads, website acceleration; Cloud Security (DDoS+WAF); & Cloud Storage
Senior Business Development Executive
Limelight Networks
Since January 2017
- Individual contributor role managing new business in the South EMEA
Targeted European Broadcasters, SMB, gambling and mainly Enterprise companies.
Sold Content Delivery, Content Management System, Cloud Storage, Cloud Video and Cloud Security solutions.
Core Responsibilities:
Go to market strategy for Southern European region, Media & Enterprise verticals
Create trust-based relationships and acquisition of new accounts, direct sales and partners / reseller programs, negotiating with “C” level and key decisions makers in complex sales cycle
Hitting quarterly & annual quota goals
Consistently growing the pipeline funnel
Being a team thought leader by improving prospecting strategies, sales strategy & leading weekly calls
Maintain a positive and upbeat demeanor and be successful as a phone based salesperson
Develop & maintain strong internal partnership with Solutions Engineers, Sales Operations, Product teams to set appropriate customers expectations and technical solutions
Official French & Italian Speaker for event
Achievements: recognized as 2019 Sales Leader, President award for 115 % goal achievement
Won new logos: SNAI, BetConstruct, CableSat, Vermantia, Interact SpA, Fastweb, ArtCurial, CYIM, Dimoba ...
INTERNATIONAL SALES MANAGER
PLUG-IN-DIGITAL
March 2014
to September 2017
Consultant
France
- Worldwide negotiations of publishing, distribution, partnerships agreements with TELCO. Wholesaling Software & Videogame on Amazon.com/UK/DE/FR, Steam…
- World of Tanks miniature
BUSINESS SOLUTION SPECIALIST
LA POSTE GROUP
May 2015
to November 2016
France
- Direct sales to clients and issuing solutions
Submission of written response, responses to tender and public procurement
Contract renewals tool path, monitored previous operation - Prospect for new business opportunities
Facilitating discussions/appointments with decision makers interlocutors (CEO, CFO, CMO) - Boost the business through the use of Direct Mail advertising to drive trafic to your store or e-store.
- Develop the digital strategy on the top French companies like (AFNOR, PSA, Vente-Privee; Expert Group, Phox…)
INTERNATIONAL ACCOUNT EXECUTIVE
NEXWAY
January 2013
to January 2015
Milan
Italy
- Managed white-branded e-store and reseller’s e-channel strategy and development in the software publishing area
- Managed European traffic acquisition campaign and cross promotion. Conducted business negotiations, deals and business development. Demonstrated steady increase of revenue y-to-y.
- Customer Portfolio Management (Bitdefender, Athena Global Services, Kroll Ontrack, Avangate, Winsoft-International, Milestone, G Data...)
INTERNATIONAL SALES MANAGER
NEXWAY
February 2011
to December 2012
Milan
Italy
- Sold eCommerce & ePayment solutions, as well as online marketing services to leading Fortune 500s and mid-sized software publishers.
Develop sales goals, strategies/tactics to achieve EMEA regional goals Develop relationships with customer management - New 2012 Turnover deals: 5 Million € with AAA publishers
COUNTRY & SALES DIRECTOR ITALY
NEXWAY
February 2008
to December 2011
Milan
Italy
- Business development: partnership with major software houses and portals by providing turnkey solutions for the digital distribution of software & video games
Opening of the Italian Market with partners such as: Tiscali, Multiplayer.it, Edizioni Master, FUEPS, GameStop, Electronic Arts, ProGesoft, G Data… - Initial set-up and ongoing operations management of Nexway’s Italy subsidiary: office management, sales tax compliancy and reporting, setup and processing, cash flow management and banking, PSP selection, contract negotiation, day-to-day contact for sales administration, fraud and risk management.
Hire and manage customer service team (phone and email) supporting - After it's creation, Nexway's IT subsidiary generates 10% of the group's total revenue.
- Provide annual, quarterly and monthly sales forecast, updates, revisions and modification to the plan
- Reporting to board management
PRODUCT MANAGER FRANCE & ITALY
METABOLI
April 2006
to January 2008
Paris
France
- Business Development: Acquisition and key accounting of distribution partners such as big traffic entertainment portals like, Telecom Italia, Wind, Orange, Free
- Product Management (Marketing and E-Commerce)
- Internet site management
Internet Marketing: SEO, SEM, Affiliation, Adwords, Web 2.0 - Content Acquisition: Building digital distribution agreements with game and software developers and publisher
WEBMASTER
CITROEN ITALY
October 2004
to March 2006
Milan
Italy
- Management of the Institutional website of Citroen Italy. Relationship with Akamai
- Creation of the one-to one website for C3 Pluriel
- Put in place the first E-CRM Program for local market
PRODUCT MANAGER
WANADOO (ORANGE GROUP)
October 2003
to August 2004
Paris
France
- Managed the development and production process for the livebox
- Defining product strategy and its roadmap for new subscription offers
- Working with third parties to assess licensing and partnership opportunities
- 12 years’ experience in selling cloud solution (CDN, Cloud Security, eCommerce platform...)
- Business development and relationship management with relevant partners (Area EMEA +USA)
- Strong leadership and interpersonal skills
- Manage multiple cross-product opportunities and project
- Lead nurturing strategy
- Manager of a Subsidiary
- Building the local team
- Management of the commercial activities
- Management of Key Account Manager
- Management of Sales Development Representative
- Experience in working in a multi-cultural environment
- Buying & selling ADV space
- Put in place CRM program
- Management of SEM, SEO, campaign, Marketing Plan
- Trade Marketing Operations
- Expert in multichannel campaign, remarketing, RTB
- Supervision of international project
- Presales support and estimates
- Supervision of dedicated tender
-
French: mother tongue
Expert
-
Italian: mother tongue
Expert
-
English (fluent)
Good
Post Graduate Master In Marketing & International Sales
University Paris X
July 2001
to September 2002
