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Laurence Chavanne

Business developer / International marketing

Laurence Chavanne
Professional Status
Employed
Available
About Me
I am the Senior Digital & Ecommerce Product Manager of Kiehl´s, a skincare brand, for the chilean market.

I have ten years of experience in marketing and sales and I speak fluently French (native), Spanish and English thanks to my four-year expatriation in Spain and my 18-month expatriation in the U.S. These experiences abroad have increased my ability to adapt myself quickly to new environments as well as my analysis and cross-cultural skills.

Senior Digital & Ecommerce Product Manager

L´Oréal
Since July 2017
Full-time
Santiago
Chile

Inbound Marketing Consultant

IDS Agency
July 2017 to July 2019
Full-time
Santiago
Chile

Marketing & Sales Manager

Fastco
December 2016 to July 2017
Full-time
Santiago
Chile

Inbound Marketing Manager

Frogmi
September 2015 to December 2016
Full-time
Santiago
Chile
  • Attract visitors to the corporate websitevia social media, the corporate blog, PPC, key words and off line activities.
  • Convert visits to leads via Call to Actions.
  • Convert leads to customers.
  • Digital marketing campaigns, webinars and events.
  • Market intelligence research
  • Global Teaming
  • Global project management
  • Business development
  • Operational marketing

Sales representative

Banesto
September 2008 to February 2009
Full-time
Valencia
Spain
  • Developing new merchandising concepts for the retail stores (1200 points of sales)
  • > Implementating the new segmentation for mobile phones
  • > Collaborating on the opening of a flagship store
  • > Supporting the project manager in developing the merchandising of the products of Apple
  • Updating the merchandising of the stores according to the sales periods (february, april and june)
  • > Drafting briefs for the service providers
  • > Collaborating with Samsung on several projects
  • Carrying out the projects from the genesis to the implementation
  • Internal communication

International marketing manager assistant

Orliman
March 2009 to December 2009
Full-time
Valencia
Spain
  • Assisted in new product launches and product Portfolio management
  • Carried out the catalogue updates and the conception Carried out the catalogue update and the conception of leaflets
  • New product launches
  • Hold national and international trade shows
  • Direct marketing: customer loyalty
  • E-marketing : management of the website, content and community management
Company Description
the Spanish leader company of the orthopedic sector
Company website

Sales representative

Banesto
September 2008 to February 2009
Full-time
Valencia
Spain
  • Financial products
  • First line support to receive and resolve customer services issues
  • Probing for clarification when necessary and resolving issues with the manufacturing department, following up to ensure issues are closed.

Junior purchasing manager

Dag Import
February 2005 to July 2005
Apprenticeship
Lyon
France
  • Sourcing of product suppliers in China, Turkey and India
  • Selection of the suppliers
  • Negotiation of the prices and delivery dates
  • Following up the orders
  • Optimizating of the purchasing processes and waiting times
Company Description
Dag Import is a B2B company specialized in wholesaling of promotional products

Marketing assistant

L'Oréal
August 2004
Full-time
Levallois Perret
France
  • Summer job focused on Helena Rubinstein, Armani, Ralph Lauren, and Paloma Picasso brands
  • Assisting the account manager in drafting a PowerPoint presentation about the key retail outlets (Marrionnaud, Sephora, Printemps, Galeries Lafayette, Passion Beauté, Douglas)
  • Supporting the Marketing department in organizing the in-house presentation of the new collection.