Laurence Chavanne
Business developer / International marketing
Professional Status
Employed
Available
About Me
I am the Senior Digital & Ecommerce Product Manager of Kiehl´s, a skincare brand, for the chilean market.
I have ten years of experience in marketing and sales and I speak fluently French (native), Spanish and English thanks to my four-year expatriation in Spain and my 18-month expatriation in the U.S. These experiences abroad have increased my ability to adapt myself quickly to new environments as well as my analysis and cross-cultural skills.
I have ten years of experience in marketing and sales and I speak fluently French (native), Spanish and English thanks to my four-year expatriation in Spain and my 18-month expatriation in the U.S. These experiences abroad have increased my ability to adapt myself quickly to new environments as well as my analysis and cross-cultural skills.
Inbound Marketing Manager
MasterBase
July 2014
to September 2015
Full-time
Santiago
Chile
- Attract visitors to the corporate websitevia social media, the corporate blog, PPC, key words and off line activities.
- Convert visits to leads via Call to Actions.
- Convert leads to customers.
- Digital marketing campaigns, webinars and events.
Business & Market Developer for North and Latin America
Orange Business Services
April 2012
to February 2014
Full-time
Atlanta
United States - Georgia
- Market intelligence research
- Global Teaming
- Global project management
- Business development
- Operational marketing
Junior project manager in Retail Concept Store and Merchandising
Orange
January 2011
to July 2011
Apprenticeship
Paris
France
- Developing new merchandising concepts for the retail stores (1200 points of sales)
- > Implementating the new segmentation for mobile phones
- > Collaborating on the opening of a flagship store
- > Supporting the project manager in developing the merchandising of the products of Apple
- Updating the merchandising of the stores according to the sales periods (february, april and june)
- > Drafting briefs for the service providers
- > Collaborating with Samsung on several projects
- Carrying out the projects from the genesis to the implementation
- Internal communication
International marketing manager assistant
Orliman
March 2009
to December 2009
Full-time
Valencia
Spain
- Assisted in new product launches and product Portfolio management
- Carried out the catalogue updates and the conception Carried out the catalogue update and the conception of leaflets
- New product launches
- Hold national and international trade shows
- Direct marketing: customer loyalty
- E-marketing : management of the website, content and community management
Sales representative
Banesto
September 2008
to February 2009
Full-time
Valencia
Spain
- Financial products
Sales operations assistant
Plastic Omnium
October 2007
to March 2008
Apprenticeship
Valencia
Spain
- First line support to receive and resolve customer services issues
- Probing for clarification when necessary and resolving issues with the manufacturing department, following up to ensure issues are closed.
Junior purchasing manager
Dag Import
February 2005
to July 2005
Apprenticeship
Lyon
France
- Sourcing of product suppliers in China, Turkey and India
- Selection of the suppliers
- Negotiation of the prices and delivery dates
- Following up the orders
- Optimizating of the purchasing processes and waiting times
Marketing assistant
L'Oréal
August 2004
Full-time
Levallois Perret
France
- Summer job focused on Helena Rubinstein, Armani, Ralph Lauren, and Paloma Picasso brands
- Assisting the account manager in drafting a PowerPoint presentation about the key retail outlets (Marrionnaud, Sephora, Printemps, Galeries Lafayette, Passion Beauté, Douglas)
- Supporting the Marketing department in organizing the in-house presentation of the new collection.
- Chile (living here since February 2014)
- U.S.A (lived there from 2012 to 2014)
- United Kingdom
- Spain (lived there from 2005 to 2009)
- Italy
- Switzerland
- Spinning
- Zumba
- Yoga
- New technologies
- Latin America
- E-commerce
- E-marketing
- Oenology
- English: fluent
- Spanish: native
- Brazilian Portuguese: beginner
- Chinese Mandarin: beginner
- French: native
Master in International Business
Grenoble Ecole de Management - Grenoble Graduate School of Business
January 2010
to March 2012
International Business, International Negotiation, International Marketing, Project Management, Cross Cultural Communication, Organizational Behavior, Strategic Management, International Human Resource Management
Marketing
-
Business development
Advanced
-
Fluent in Spanish (lived in Spain 4 years and 6 years in Chile)
Expert
-
Fluent in English (lived 18 months in the U.S)
Advanced
-
International Business
Advanced
-
International Marketing
Advanced
-
Digital Marketing
Expert
-
Sales support
Advanced
-
Operational marketing
Advanced
-
Microsoft Office
Expert
-
Market development
Advanced
-
Global Teaming
Good
-
Project management
Advanced
-
Inbound Marketing
Expert