Laura Roßbach
Candidate of CEMS Master in International Management
International Management
Consulting
Marketing
Market Strategy
Consumer Goods
31 years old
Driving License
Germany
Professional Status
Nearing graduation
Open to opportunities
Intern, Market Strategy and Planning Gillette Venus
Procter & Gamble Service GmbH
June 2017
to August 2017
- Understanding and improving the effectiveness of Gillette Venus' POS strategy
- Supporting full-time employees in daily brand management and sales business
CEMS Consulting Project
Cineplex Digital Media
January 2017
to April 2017
- Development of an internationalization strategy for a B2B company
- Market and competitor analysis for the business sector of quick service restaurants
Intern, Product Marketing Maybelline & essie
L'Oréal Deutschland GmbH
January 2016
to May 2016
- Market analysis for the entry of a new non-decorative product range
- Development of the digital marketing strategy for a new make-up product
Intern, Consulting Consumer Goods Department
Simon-Kucher & Partners
September 2015
to November 2015
- Development of pricing and distribution strategies for companies in the consumer goods industry
- Data analysis and executions of simulations
Student assistant at the Chair in Marketing of Prof. Dr. Dr. h.c. mult. Christian Homburg
University of Mannheim
September 2013
to July 2014
- Supporting doctoral candidates in their marketing research projects
- Data evaluation with Microsoft Excel
Intern, Assurance Department
Deloitte & Touche GmbH
January 2014
to February 2014
- Assisting in the annual audit of several companies
- Working in a team-based culture while completing tasks individually and under time pressure
