Laura Bravo G
Management of teams dedicated to digital solutions focused on ads, UI and web projects
Bogotá Colombia
Employed
Open to opportunities
Quick to learn and amicable to new technologies in the design of digital solutions. Responsible, attentive to detail, and good at team work.
Nexus Creative Solutions Leader - EMEA
GroupM
Since December 2023
- Lead and supervise multi-skill team to build different ad formats for multi channel solutions in programmatic media: display, video, rich media, DOOH, CTV. Dedicated entirely to the EMEA region and also covering MENA.
- Setup and test for dynamic campaigns for display, video, DOOH and CTV channels across diverse adservers.
- Offering advice for what ad formats and characteristics will work best according to region, market, brands and KPIs tied to available platforms and budgets.
Xaxis Creative Studios Leader - EMEA
Xaxis CO
March 2022
to December 2023
- Lead and supervise multi-skill team to build different ad formats for multi channel solutions in programmatic media: display, video, rich media. Dedicated entirely to the EMEA region and also covering MENA.
- Setup and test for dynamic campaigns for display & video inventories across diverse adservers.
- Offering advice for what ad formats and characteristics will work best according to brand, KPIs and markets.
Xaxis Creative Studios - Digital producer
XAXIS CO
May 2021
to February 2022
- Coordination with multi-skill teams to adapt dynamic campaign pieces through ad tools.
- Adapting and creating digital ad pieces from key visuals: carousels, videoskins, count-downs, reactive scrollers, interscrollers, interactive videos, etc.
UX analyst & digital project manager
MullenLowe Group
April 2019
to April 2021
- Making navigation flows, budgets and time tables for digital projects.
- Planning processes for designing user interfaces.
Webmaster & digital project management
Ogilvy Bogotá
May 2017
to March 2019
- Content management of multiple websites.
- Websites, webapps & apps: planning navigation flows and designing user interfaces for multiple devices.
- Front end for newsletters and landings.
- Support in training tools and methodologies for project management for important brands such as Diageo and Nestlé.
Digital creative leader
LeaP Simple
May 2015
to April 2017
- Planning and design for digital projects, as well as the assembly of the interfaces in multiple languages for multiple platforms and devices (web pages, apps, software, etc.).
- Selection of candidates, training in methodologies / languages and coordination of the creative and graphic processes of junior designers.
Graphic designer
LeaP Simple
May 2014
to May 2015
- Creation and improvement of digital pieces (banners, newsletters, images for publications on social networks).
- Management of web content on various platforms.
- Development user interfaces for mobile devices.
-
Google Web Designer
Advanced
-
Google Studio
Advanced
-
Google Campaign Manager
Intermediate
-
Google Display & Video 360
Intermediate
-
Celtra
Advanced
-
Jivox
Good
-
Adition Adserver
Good
-
Adform Adserver
Intermediate
-
Xandr/Appnexus
Intermediate
- Scrum methodology.
- Task & project management tools such as Mavenlink, COR, Asana.
- Quality control for personalized campaigns in programmatic
- Quality controls in navigation flows for digital projects.
- Site & navigation maps
-
Wordpress
Expert
-
Microsoft Sharepoint
Intermediate
-
Life ray
Good
-
One Web
Advanced
-
Telerik Sitefinity
Advanced
-
Drupal
Advanced
-
Laravel Voyager
Intermediate
-
English (fluent)
Advanced
-
Spanish (native)
Expert
-
Japanese (basic)
Notions
-
HTML5
Advanced
-
CSS3
Advanced
-
basic jquery
Intermediate
-
UI, UX
Advanced
-
bootstrap
Advanced
- Figma
- UXPin
- inVision
- Axure
- Photoshop
- Illustrator
- Corel Photo Paint
- Corel Draw
