Developed a model to measure and optimize the marketing ROI of Arla Skyr: provided an Excel tool to optimize the budget allocation among channels plus guidelines and recommendations for data collection and future improvements
Conducted a market analysis on national and international trends (research, data analysis and preparation) and derived strategic implications that provided the basis for a follow-up strategy project
Created presentations, prepared and took part in workshops with international managers for a CRM project
Developed a marketing and sales strategy to boost sales for a social business school focused on innovation and social entrepreneurship
Reshaped the workshop offering, fostered customer-centric marketing, promoted client relationships
Company Description
Nova Social Consulting is a students’ club based in the Nova School of Business and Economics. It comprises 30-40 volunteer student consultants who provide their knowledge and commitment to social enterprises in Portugal. The clients are either NGOs or social entrepreneurs who make a difference in their environment and work hard to achieve their goals. In project teams of usually 4-5 students, NSC consultants help those enterprises on topics like fundraising, marketing and starting-up using the skills acquired at one of the best business universities in Portugal.
Designed models and performed analyses to optimize current warehouse processes and to determine future requirements, provided business cases for potential investments, created PowerPoint presentations
Established and maintained an internal database for property offers, including communication with agents and property owners
Company Description
Rewe Digital is responsible for all strategic online activities of the Rewe Group, one of Germany's leading grocery retailers. One key project is the development and expansion of the home delivery service.
Identified problems (root causes) and developed suggestions for optimizing cross-channel processes (order, collect, return), implemented new solutions in close cooperation with IT and Logistics departments
Developed and implemented digital in-store concepts (point-of-sale projects)
Answered questions of other departments (national and international) and store personnel regarding cross-channel processes, prepared and ran workshops
Company Description
Tchibo is an internationally operating German chain of coffee retailers and cafés known for its weekly-changing range of other products, including clothing, household items, electronics and electrical appliances.
Supported different strategic consultancy projects focused on procurement and supply chain management (included working at a client’s office)
Performed data analyses, tender management, and research, created PowerPoint presentations, prepared and took part in negotiations with suppliers
Company Description
INVERTO is a specialized procurement consultancy where implementation is paramount. As international procurement consultancy with 130 experts in nine locations, INVERTO is one of Europe’s leading specialists in strategic procurement and supply chain management.