Developed a model to measure and optimize the marketing ROI of Arla Skyr: provided an Excel tool to optimize the budget allocation among channels plus guidelines and recommendations for data collection and future improvements
Conducted a market analysis on national and international trends (research, data analysis and preparation) and derived strategic implications that provided the basis for a follow-up strategy project
Created presentations, prepared and took part in workshops with international managers for a CRM project
Designed models and performed analyses to optimize current warehouse processes and to determine future requirements, provided business cases for potential investments, created PowerPoint presentations
Established and maintained an internal database for property offers, including communication with agents and property owners
Identified problems (root causes) and developed suggestions for optimizing cross-channel processes (order, collect, return), implemented new solutions in close cooperation with IT and Logistics departments
Developed and implemented digital in-store concepts (point-of-sale projects)
Answered questions of other departments (national and international) and store personnel regarding cross-channel processes, prepared and ran workshops
Graduation: 02/2016, GPA: 1.0 (scale: 1.0 to 5.0, best: 1.0)
Major: Business Administration, Minor: Economics
Specialization: Supply Chain Management, Finance
Thesis: "Examining the Value of Order-Expediting Options in Supply Chains" (Dynamic Programming)
Semester abroad (09/2014-12/2014): University of British Columbia (Sauder School of Business), Vancouver, Canada
Scholarships and awards: Deutschlandstipendium (supports high-performing students); PROMOS Scholarship (supports high-performing students in studies abroad); Dean’s Award by the Faculty of Management, Economics and Social Sciences, University of Cologne (award for top 5 % students on B.Sc. program)