10+ years of expertise in E-business Management, Leadership, and Business Operations. Leader in 3 Global Tech Companies. Led innovative and customer-centric business development initiatives. Track record of revamping business performance within the digital space, leveraging effective decision-making and people leadership skills. Steered versatile, cross-functional teams locally and remotely across the tourism, hospitality, delivery, supply chain, and food industries. Thrives at process implementations and improvements, fast-paced environment, strategy, people management, acquisition, and spreading good vibes.
A passion to make a positive impact on the life of millions of people through technology.

Experiences

Managing the performance of a sales team (7 people)
Developing market strategies for the French SMB market, liaising closely with the VP of Sales, Product, Marketing and Implementation teams
Managing sales opportunities through direct reports, master at processes, frameworks, deal funnels
Hire top talent, help them perform, grow and develop as professionals
Motivating, coaching and directing the team to achieve both revenue and new business sales targets

Devised the long-term strategy for Morocco, working hand to hand with functional heads, and leveraging HQ resources toward department objectives
Lead and grow a team of Sales Team leaders and their direct reports (from 8 to a team of +30 people)
Sales department P&L responsibility
Managed the entire acquisition process with new partners to source and negotiate the best products to deliver to our customers: Inbound, Outbound / Lead Generation, Market Intelligence / Field, and Telesales teams / Sales enablement
Built and developed partnerships from scratch, growing their number on the platform while delivering on aggressive sales and growth targets.

Generated scalable solutions boosting revenue and growth in Marrakech, Essaouira, Dakhla, and Ouarzazate regions through strategic execution, partner support, and directing 5+ Account Managers.
Evaluated market performance considering relevant KPIs. Forecasted team targets and KPIs, developed success measurements tools and set up action plans to achieve the set targets & KPIs
Rehabilitated sales teams through engagement, training, and motivation resulting in a departmental rank of 2 over 15 teams within 3 quarters.
Implemented marketing initiatives across portfolios resulting in 25% revenue growth year on year.
Built a strong business case influencing senior management and peers to redeploy new procedures and engage external payment partners, reducing the associated budget by 3%.

Championed continuous improvement and capacity planning across the production department
Coordinated recruitment and training for new team members, steered business performance reporting; and enhanced business innovation while managing international projects.
Facilitated a team of 15 account managers through defining and monitoring the performance objectives. Implemented improvement of KPI and followed through reporting and performance measurements.
Planned and executed marketing campaigns, including quality control over such campaigns.
Pioneered new lines of leisure products and developed sustainable processes optimizing the value chain.
Overhauled production functions by outsourcing functions to external companies saving labor hours and associated costs.
Increased sales 17% without changes in FTE for 1 year by providing partners customized support.

Created and managed ephemeral e-shops in the tourism space
Tracked and evaluated marketing campaigns

Skills

Reengineered regional sales, supplies, and availability operations by designing an action-plan mapping potential supply visits to actual & potential partners.
Generated 75% in revenue and grew supply to 150% new contracts (YOY) within a specific region.
Pioneered a new payment process and tools in 6 months, directing a team of 10 slashing the number of suspended partners by 53% and boosting satisfaction rate 25%.

Leadership, Consensus Building, Coaching & Developing Teams
Recruitment, Training | Coaching & Mentorship
Change Management | Process Implementation & Improvements
KPI Development & Tracking | P&L Management
Partner Relations | Stakeholder Management & Engagement
Negotiation & Creative Thinking skills
Business Analytics & Intelligence | CRM
Strategic Planning & Actionable Roadmaps
Pricing | Revenue Management
Outsourcing Strategies
Sales & Acquisition
Business operations

Salesforce
Microsoft Office Suite / Gsuite
BI & Data visualisation: Tableau, Looker, QlikView, XiTi etc.
Travel Solutions: Orchestra

English (fluent)
French (fluent)
Arabic - Moroccan (fluent)

Education

E-Business & entrepreneurship

Marketing & Management

DUT Technique de commercialisation

Baccalauréat STG

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Maha Lamhamedi

Head of Sales

Sales Manager

Head of Sales

Senior Market Manager

Team Lead - Account Management

Account Manager

Arts

Recent Accomplishments

Core expertise

Technical Skills

Languages

Exchange program

Hanyang Uni'│Seoul, Korea

Master's degree

ISC Paris│Paris, France

2 years university diploma

Lille 2 University│Lille, France

High School diploma

Lycée Lyautey│Casablanca