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Krishnendu Bose

Krishnendu Bose

Career objectives : - Professionally accomplishment of desired set objectives by working smartly, Sustain growth, be a good listener & build up long lasting business relationship

Employed Available
Valid UAE Driving Licence
Passport No - K0470212
VISA - Transferable
DOB - 24/09/1964


Passionate Senior Executive with 30 years experience in Branded Consumer Business with reputable companies such as Philips, Aristocrat, Swiss Military, La Opala, Gunnebo, Hard Soft Technology, Queenex Tissue Trading and Wings Group .

Worked in India and went to Indonesia, South-Africa – Johannesburg, USA - New York, Rome, and Barcelona with various sales & marketing assignments.
Achieving consistently strong results, received awards, merit certificates. I held a number of positions, operational or strategic roles, functional (sales and marketing) and general management positions.

Through those successful years, I developed strong competencies in business transformation and diversification (creation of sustainable new platforms of revenue), leadership and organization development (creation and right-sizing, team development and people coaching) as well as Brand development (innovation management, new channels penetration, new geographies penetration, leading to increased market shares and business growth).

I hold a proven track record in leveraging various environment and business conditions, mobilizing organizations to focus on the execution of a vision to deliver results.
Industry experienced –
Retail, e commerce, Electrical & Electronics, FMCG, Luxury Life style, Security and footwear.

Product portfolio –
Consumer durable goods, FMCG, Life style Items, Building Materials, Fashion life style items, watches, luggage, Leather products, table ware, crockery and Security products.
Resume created on DoYouBuzz

Marketing Manager

Wings Group
Since February 2019
  • Business Development
    Sales & marketing
    Reach & penetration
    Market Share
    P&L Responsibility
    Distribution
    Private Labeling
    Direct selling
    Logistics
    Account Receivables
    Retail & Modern Trade
    Direct & institutional sales
    Competition activities
    Sales promotion

Sales Manager

Queenex Tissue Trading Co
Since September 2017
  • Responsibilities :-
  • Business Development / Sales
  • Relationship management.
  • Cross-Functional Team expertise
  • Financial & Contract Negotiations
  • Key Account Development & Management
  • Distributors Management
  • B2B & B2C Sales
  • Competition Analysis & study
  • Profit and Loss Management
  • Market Research & Analysis
  • Account Relationship Management
  • Training & Development
  • FMCG sales
  • Product Launch
  • New Business Segment Development
  • Retail
  • B2B, B2C
  • Achievements :-
  • Appointed 89 B2B new customers
  • Facility Management co - Extractions
  • Reduction of DSO
  • Increase Profitability

Business Development Head

Hard Soft Technology  Dubai (United Arab Emirates)
April 2016 to September 2017
  • Responsibilities:-

    Design long / short term strategies, Business plan to achieve

    sales target, marketing activities, desired market share,
    profitability, geographical coverage and product introduction.

    Supervision of team performance, maintaining and enhancing

    relation with C level.
    Achievements:-

    Led the business to a record turnover of 200+ million AED

    from 128 million AED in less than a year time with record
    profits.

    Reduction of operating cost and conversion of channel

    philosophy.

Sales & Marketing Head

Gunnebo India
December 2009 to March 2016
  • Responsibilities:-

    Set up the annual sales and marketing budget, channel

    correction.

    Start up retail business pan India, franchisee appointment.

    Administration and regional operations.

    Achievements:-

    Awarded best DGM 2011, 2012. 2014 for overall

    performance and increase in market share by 28%.

    Selected globally for deliberations on distribution and start

    ups visited Indonesia, Johannesburg, New York, Rome and
    Barcelona.

National Operational Manager

La Opala R G Ltd
April 2005 to November 2009
  • Responsibilities:-

    Steered operations of Modern Trade & Institutional segment

    pan India.

    Review pricing strategies.

    #Liaised & build relation with C level.
    Achievements:-

    Instituted presence at all major Hyper/Super stores pan India.

    Appointment of franchisees pan India, set up distribution

    channel for wholesale trade.

    Reduction of DSO BY 115 days, market share increased by

    33%.

    Performance award 2006 & 2007.

Regional Manager

Swiss Military
May 2002 to May 2005
  • Responsibilities:-

    Start up business North India and eventually expanded pan

    India.

    Established business partnerships with trade associates.

    Recommendation of markets for expansion and new products

    introduction.
    Achievements:-

    Declared Top Performer consecutively 2003 and 2004.

    Achieved notable market share of 32%.

    Introduced COD method in distribution.

Branch Manager

Aristocrat India
January 2001 to April 2002
  • Responsibilities:-

    Sales & marketing and achievement of targets for assigned

    area ( Uttar Pradesh - India).

    Distributor and channel partners appointment and

    correction.

    Reduction of DSO.

    Achievements:-

    Highest order in the history of Aristocrat, 50000 units of

    luggage.

    Appointment of distributors at district level, wholesalers at

    specific markets.

    Reduction of DSO by 35 days.

Area Manager / Sales Officer

Philips India
March 1987 to January 2001
  • Responsibilities:-

    Achievement of sales target.

    Appointment of channel partners

    Introduction of new products.

    Achievements:-

    Handled wholesale market contributing 36% of regional sales.

    Awarded every year for performance and promoted to Area manager.

    Launched new products with new ideas.
Company Description
Full Time
Reporting to Regional Manager